Brand & Social Media Growth

Company Description :

We see ourselves as a bunch of crazy maniacs who refuse to understand "It Can Not Happen". People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is "We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs." The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe, from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

Come, join us, help us transform the world, mobility, and have a blast while doing it! Think you are the right fit? Feel free to apply!

Key Responsibilities :

Social Media Ownership

Plan, execute, and manage daily content across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.

Grow the community with a clear focus on reach, engagement, follower quality, and retention.

Maintain a consistent brand voice that is modern, bold, and aligned with EMotorad’s identity.

Content & Creative Strategy

Build monthly content calendars with a mix of reels, static posts, product highlights, brand stories, customer testimonials, and campaign content.

Collaborate with designers, copywriters, and videographers to deliver high-performing creatives.

Stay on top of trends, formats, and platform updates and use them to keep EMotorad relevant and ahead of competitors.

Data & Performance Tracking

Track platform insights, campaign analytics, and audience behaviour to refine strategy.

Identify high-performing content and double down on what works- cut what doesn’t.

Prepare weekly and monthly performance reports with actionable insights.

Community Engagement

Actively manage comments, DMs, and community interaction to build a loyal and responsive audience.

Coordinate with customer support when needed for query redirection.

Identify influencer collaboration opportunities and manage micro-influencer partnerships.

Brand Building Initiatives

Support brand campaigns, product launches, event coverage, and storytelling initiatives.

Help maintain a strong visual identity and messaging across all touchpoints.

Work closely with the leadership team to bring fresh ideas for brand visibility and digital growth.

Requirements :

0–2 years of experience in social media management, brand marketing, or digital growth roles.

Strong understanding of social media ecosystems, trends, algorithms, and analytics tools.

Ability to build content strategies that deliver measurable results.

Basic knowledge of design / video workflows so you can brief teams effectively.

A sharp sense of aesthetics, brand tonality, and storytelling.

Solid communication skills- both written and verbal.

A data-first mindset with the ability to make decisions fast.

Bonus : Experience with influencers, reels, UGC content, or working with lifestyle / consumer brands.