Sourcing Manager - Real Estate

Primary Purpose

The Sourcing Manager / Associates will be responsible for bringing in direct clients and expanding the broker / channel partner network to drive sales across luxury apartment, retail, and commercial projects in the MMR region. The role requires a deep local network, strong relationship-building skills, and a go-getter attitude to build and nurture a robust pipeline of both clients and CPs.

Key Activities (Critical activities of the job)

• Manager to lead and mentor a team of Sourcing Managers across site locations.
• Set daily, weekly, and monthly sourcing KPIs aligned with project sales goals
• Review team performance regularly and drive target achievement through structured planning
• Source potential homebuyers and investors for ongoing mandate projects across Thane.
• Build and manage a lead pipeline by tapping into investor circles, HNIs, and direct client sources
• Track quality of leads being generated and converted by the sourcing team & pre-sales team.
• Coordinate with on-site Sales team to drive walk-ins, presentations, and closures
• Build strong referral networks and partnerships with HNI wealth managers, corporates, and local influencers.
• Act as a lead generator for the on-site sales team by driving qualified walk-ins and site visits.
• Identify, approach, and onboard new channel partners, CP firms, and independent brokers across Mumbai, Thane & Navi Mumbai.
• Conduct CP onboarding sessions and share project briefings, commercials, and marketing collaterals.
• Strengthen relationships with IPCs and local brokers to ensure repeat site footfall and closures.
• Regularly engage with the CP network through broker meets, events, site visits, and incentive programs.
• Track and evaluate CP performance, resolve partner queries, and drive continued engagement.
• Ensure partners are well-informed on inventory, pricing, promotions, and project updates.
• Maintain a live tracker of sourced clients and channel partners onboarded, along with conversion metrics.
• Share daily / weekly updates with the leadership team on sourcing pipeline, , CP activity, and conversion ratios, and closures.
• Monitor competition channel activity and share market insights.
• Work closely with the Marketing and Sales teams for lead follow-ups and campaign inputs
• Ensure real-time updates are shared with the CPs regarding pricing, inventory, and offers

Expected Competencies / Personality Attributes :