Manager Media and Campaign Planning

Manager Marketplace (Media & Campaign Planning)

Area : Emerging Markets

Department : Sales

Direct Reporting Line : Director, DPC EM

Indirect / secondary reporting line : NA

Subsidiary / country : Emerging Markets

Location : India

GSMS Grade : M4

Number of Personnel Managed : NA

Cost Center / Budget and / or Revenue Responsibility : As per agreed NS targets

Purpose & Overall Relevance For The Organization

• To ensure profitable market share and net sales growth for the Ecom Marketplace in Emerging Market (EM) while respecting the image of the adidas Group brands
• Support the growth of the Ecom Marketplace, accountable for improving financial performance of your winning digital accounts
• Show clear expertise in the digital space, and support the required initiatives and capabilities to win the digital marketplace with increased sell through and market share across all accounts with a focus on key digital players across the clusters within EM
• Support the EM Digital Partner Commerce (DPC) organization, by providing oversight and excellence through people leadership across the Digital planning, Campaign Management & Analytics functions

Functional Mandate

The Manager, Ecom Marketplace Media and Campaign Planning, partners with the Director, DPC by providing leadership and oversight of the Digital Planning, Campaign Management and Campaign Analytics. He / she helps drive overall channel net sales goals aligned with DPC Partners onboarded on Ecom Marketplace through relentless execution of brand and channel priorities through enhanced levels of engagement and internal stakeholders at adidas.

Key Responsibilities

Digital Planning & Cost Management

Data Analytics :

Campaign Management & Optimizations

Key Relationships

Knowledge, Skills And Abilities

Requisite Education And Experience / Minimum Qualifications

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.

We do not tolerate the harassment or discrimination toward any of our applicants or employees.

We are an equal opportunity employer.

Skills Required

Data Analytics, Ecommerce, Stakeholder Management, Campaign Management, Media Planning