Job Responsibilities :
- Lead end-to-end campaign management, including strategy development, market research, content creation, budget allocation, and performance analysis for Hack2skill's initiatives.
- Collaborate with internal teams (marketing, creative, sales) and external partners to ensure campaigns meet objectives and are executed on time.
- Develop and implement multi-channel campaigns (digital, social media, email, offline) targeting relevant audiences in the tech and innovation space.
- Monitor and optimize campaigns using analytics tools, providing tactical recommendations to maximize ROI.
- Maintain campaign calendars, execution plans, and ensure effective communication across teams for seamless workflow.
- Track key metrics, generate performance reports, and make data-driven adjustments.
- Ensure all campaigns adhere to relevant compliance and data privacy regulations.
Required Skills and Qualifications :
Bachelor's degree in Marketing, Advertising, Business, or a related field.2+ years proven experience in campaign management, preferably in tech events, or innovation-driven organisations.Strong knowledge of digital marketing tools (social media, email marketing, web analytics, automation platforms).Project management skills, ability to manage multiple campaigns simultaneously and meet deadlines.Analytical ability to interpret campaign data and provide actionable insights.Excellent writing, communication, and organizational skills.Creativity and strategic thinking for innovative campaign concepts.Show more
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Skills Required
Email Marketing, Web Analytics, Social Media