The ERM International Group - Digital Marketing Campaign Manager

Description :

ERM is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges.

We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure.

As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clientsand the planet.

Introducing our new Global Delivery Centre (GDC).

Our Global Delivery Centre (GDC) in India is a unified platform designed to deliver high-value services and solutions to ERMs global clientele.

By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters mostadvising clients on sustainability challenges with agility and innovation.

Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERMs commitment to excellenceamplifying our shared mission to make a lasting, positive impact.

Role Objective :

We are seeking an experienced and strategic Digital Marketing Manager, Campaigns to lead a team of digital marketing specialists focused on multi-channel marketing campaign management.

This role will be responsible for ensuring best-in-class execution of marketing campaigns, collaborating daily with ERMs industry and regional marketers and the Digital Marketing Director.

This is a hands-on management role focused on supporting the wider marketing team to design, build and execute marketing campaigns that will drive brand awareness in the market, engagement with new and existing prospects and generate demand that will drive commercial performance of the business.

You will have multi-channel expertise, being able to think holistically across the digital landscape (and beyond) to build curated campaign customer journeys.

You will feel comfortable with leveraging email marketing, social media, paid media / search and websites / digital experience platforms to craft an engaging journey.

You will be metric driven and use data to adjust the trajectory of campaigns to maximise their performance.

Optimising team performance and driving operational efficiency will be central to effectiveness and productivity of the team you manage.

Key design and delivery :

• Collaborate and ideate with marketers to design and deliver multi-touchpoint campaigns across digital channels such as website, email, social media and paid media / search.
• Craft customer journeys which nurture new or existing prospects across the marketing funnel, increasing awareness of ERM in the marketing, encouraging engagement with marketing campaigns and convert into demand generation.
• Build personalisation into campaigns, using both demographic and behavioural indicators to segment the audience.
• Confidently leverage marketing automation and CRM data and functionality for seamless campaign execution.
• Leverage analytics and data to share insights with project teams to influence the adaptations made to campaigns.
• Meet campaign KPIs including channel specific goals, as well as commercial lead generation to positively influence revenue generation.

Team & Performance Management :

Operational Excellence & Standardization :

Marketing Systems & Data Enablement :

Qualifications & Experience :

Preferred Skills :

(ref : iimjobs.com)