Key Roles and Responsibilities :
- Develop and maintain deep knowledge of products, solutions, and industry trends to effectively position offerings to prospective clients
- Create customized pitches and proposals for targeted clients
- Collaborate with sales and marketing teams to design and execute targeted campaigns for lead generation and customer acquisition
- Conduct market research and analyze customer needs, trends, and competitors
- Produce engaging marketing content such as brochures, case studies, website copy, and sales presentations
- Assist in developing marketing collateral including sales materials, whitepapers, and thought leadership articles
- Support presales activities like solution design, product demos, and client presentations
- Work cross-functionally with product management and development to align marketing messaging with product capabilities
- Monitor and report on marketing campaign performance with recommendations for improvement
- Stay updated on industry advancements, emerging tech, and marketing best practices to drive innovation
Requirements :
5+ years of proven presales and marketing experience in IT / SaaSInternational presales experience requiredBachelor's degree in Business, Computer Science, Engineering, or related fieldStrong understanding of enterprise software and industry applicationsExcellent communication and presentation skills for technical and non-technical audiencesStrong follow-up and negotiation skillsAbility to manage multiple priorities in a fast-paced, dynamic environmentDemonstrated problem-solving and analytical skills to match client needs with solutionsCustomer-centric mindset focused on exceptional experiencesWillingness to travel for client meetings and industry eventsStrong knowledge of marketing principles, strategies, and toolsProficiency with content creation and marketing platforms (CRM, social media, email marketing)Excellent organizational skills and project management abilityCollaborative team player able to work cross-functionallySelf-motivated, proactive, and passionate about technology and customersExperience with RFQ, Bid Management, and Tendering processes is a plusSkills Required
Presales, Marketing Strategy, International Sales, Product Positioning, Lead Generation, Market Research