We are looking for an experienced and strategic Associate Account Director – OOH to lead client relationships and manage end-to-end execution of large-scale outdoor media campaigns. This role demands a deep understanding of the OOH landscape, strong media planning skills, and the ability to deliver high-impact, location-based brand activations.
Key Responsibilities
- Client Management : Lead relationships with key clients, ensuring delivery of high-quality campaigns that meet business and branding objectives.
- Campaign Strategy & Planning : Develop OOH media plans aligned with client briefs and campaign goals, incorporating innovation, location intelligence, and measurable outcomes.
- Vendor & Media Partner Coordination : Liaise with OOH vendors, media owners, and site partners to negotiate the best rates and ensure quality execution.
- Execution Oversight : Oversee the end-to-end implementation of OOH campaigns, including site selection, creative adaptation, production, installation, and audits.
- Performance & Reporting : Track and analyse campaign effectiveness through site reports, visibility audits, and footfall studies; present detailed reports to clients.
- New Business Development : Contribute to pitches and proposals for new OOH-led business opportunities.
- Market Intelligence : Keep up-to-date with trends in OOH innovations, digital OOH (DOOH), transit, and experiential formats.
Key Requirements
10–12 years of experience in OOH media planning and account management, preferably within a leading media or advertising agency.Proven track record of executing high-budget OOH campaigns across cities and formats.Strong understanding of urban media landscapes, consumer behaviour, and brand positioning in physical spaces.Excellent communication, negotiation, and presentation skills.Ability to work cross-functionally with creative, media, production, and research teams.Strong problem-solving skills and attention to detail.Qualifications
Bachelor's or Master's degree in Advertising, Marketing, Media Studies, or related fields.Certifications in media planning or OOH technologies are a plus.What We Offer
An opportunity to lead campaigns for high-impact brands, explore creative and tech-enabled OOH innovations, and grow within a dynamic, market-leading team.
Skills Required
Performance Reporting, location intelligence, Market Intelligence