Customer Engagement Manager - Rare Diseases

Job title  :   Customer Engagement Manager -Rare Diseases

• Hiring Manager : Dr. Mayur Shah
• Location : Mumbai, India
• % Remote working and % of travel expected : 20%
• Job type : Permanent, Full time
• Grade : Level 2.2

About the job

Strategic context :

Sanofi is implementing an ambitious plan called DRIVE complementing our Play to Win Strategy with 3 main objectives (i) keep fueling our pipeline (ii) make Sanofi a modern science-driven healthcare company (iii) serving our patients.

In this context, Sanofi made the decision to evolve its commercial model from GBU-specific country organizations to a more standardized and consistent approach, boosting efficiency.

The focus will be on (i) Key Markets and most innovative products as major drivers for growth and (ii) a cross-GBUs efficiency model with optimized country set-up.

Our Team :

Sanofi has the largest portfolio of products to treat Lysosomal Storage Diseases In India . The current Rare disease business size is 10M Euro in 2024 and expected to grow significantly 35M Euro over the next 5 years becoming a strong growth driver for India and Rare Disease Business for MCO.

The Customer Engagement Manager role is expected to contribute to the activation and amplification of the MCO franchise / category / brand strategy to deliver growth within a local market. It is an individual contributing role with a strong cross functional collaborative skill. This role directly engages with customers, understands their needs and preferences, and implements marketing strategies that enhance customer satisfaction and loyalty.

Main responsibilities :

The role is responsible for achieving sales and profitability targets, and driving team performance and engagement as well as planning and deploying financial and other resources for the business

Create Integrated Brand Plan for established products and Portfolio with glocal and transversal approach keeping in focus Market / Competition Landscape. HCP and Patient needs.

Achieve sales profit objectives for assigned brands

Deep understanding of the Products and Portfolio assigned- Its Key Differentials vs Competition and stakeholders including Patient Advocacy groups

Understand and build need specific access support for channels like Reimbursible institutions like ESIC, Army, CGHS and Railways.

Conduct Market Research with GTMC and have analytical skills to take data driven decisions on preferences, and implementing strategies that enhance HCP satisfaction and loyalty.

Glocal Context Elaboration : Develop and Adapt customer / brand value propositions aligned with Glocal Strategy and scientific initiatives to fit local customer preferences and regulatory environments, ensuring strategies are both globally aligned and locally resonant

Supports Sales Team who directly engages with customers, understanding their needs and challenges.

Omnichannel strategy : Collaborate with GTMC to identify Key Channels and messaging for consistency and optimal efficacy.

Work in close collaboration with the MCO Brand Lead to feed the MCO / global strategy with customer insights, competition information market trends.

Work in Agile when possible, with the transversal team with an innovation mindset

Attend to administrative matters in an accurate, timely and audit-compliant manner.

Ensure all marketing activities comply with relevant Acts, Regulations, Pharma code of conduct and ethical standards.

Work with the training department to come up with the right learning and development strategy based on the business needs.

Identify Innovative Touch points in patient journey / Strategies to optimize Access

Role challenges in 2024-2025 (Strategic Planning Period)

Launch preparedness / readiness for new products in Lysosomal Storage disorders or Blood Disorders

Integrate specific points related to the ongoing market challenges, competition, launches, authorities challenges, etc

Successfully adapt / evolve ways of working while delivering business results / avoiding business disruption specially through reimbursable institutions

Champion glocal and transversal ways of working by fully leveraging centralised and standardized Sanofi frameworks (e.g., GTMC, MCO teams..)

Ensure full alignment with MCO strategies, pricing and foster seamless collaboration with MCO teams

About you

Main requirements :

Work Experience :

Professional skills that make the difference :

Skills Required

Administration, Pharma, Project Managment