Job Title : D2C Startups - Growth Partner
Strictly for candidates with atleast 5 yrs of Consulting the Strategy and Growth of D2C Startups.
Qualifications :
- MBA with Consulting and Strategy expertise
- A Solution seeking mindset & clarity of communication
- Excellent understanding of D2C playbooks and ecosystem
Experience :
3-5 years of D2C experience in B2B distribution, Ecommerce - GTM modelsA strong sense of aesthetics and experience with UI / UX improvement projectsA / B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychologyCross-functional experience working with marketing, design, tech, and supply chainStrong copy and content instincts-bonus if you can brief creatives as well as write / edit themJob Role :
Revenue & Growth Ownership : Own monthly GMV, AOV, and CVR metrics. Plan and execute strategies to improve topline and profitability.Website Optimization : Lead UI / UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.On-Site Merchandising : Manage product visibility, content refreshes, category performance, and upsell / cross-sell strategies.Growth Marketing Support : Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.Retention & CRM : Drive post-purchase engagement, reviews, loyalty, and repeat orders via email / SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)Promotions & Campaigns : Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.Analytics & Reporting : Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.Tech & Ops Coordination : Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.Remuneration :
Better than Industry Standard + Plus Leadership role and Profit share for the founding team(ref : iimjobs.com)