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Area Franchise Manager
ConfidentialMumbai30+ days ago
Job descriptionEvaluate and monitor the Retail Excellence Score (RES) across all franchise stores Drive improvement in RES through DDE across parameters such as store hygiene, visual merchandising (VM), customer feedback capture, and POS billing adherence Conduct quarterly audits to track franchise retail excellence performance Create awareness among franchise partners about the importance and impact of RES Support execution of all ATL / BTL Marketing and VM campaigns in Franchise stores Ensure proper placement, display, and promotion of focused products through colour consulting and painting services Monitor effectiveness of VM arrangements and recommend improvements as needed Execute promotional campaigns in coordination with Franchise Partners Coordinate the planning and execution of new Franchise store launches Ensure smooth operations during store openings with complete handholding for the first 6 months Support upgradation planning and execution for existing Franchise stores Track and review the business performance of Franchise stores Identify underperforming stores and implement corrective actions to improve their performance Drive sales of value-added products and services through franchise channels Track ROI of Franchise stores by monitoring sales and cost metrics Build and maintain strong relationships with top Franchise Partners in the territory Manage and resolve conflicts arising within Franchise and non-Franchise stores Coordinate with the Sales team for timely resolution of escalated issues Train Franchise dealer staff on company systems, processes, and retail excellence standards Conduct regular training on increasing conversions, upselling, cross-selling, and customer service excellence Ensure timely installation of Tally and EDC machines in all finalized stores Collect EDC consent forms during the agreement signing process Drive adoption and integration of Tally and EDC solutions in Franchise stores Coordinate with RD Zonal Associate team for PC hiring Monitor and improve productivity of PCs by ensuring timely CRM data updates Conduct regular reviews and follow-ups for PC performance
Franchise Partner Development & Conversion
- Work jointly with the Sales team to identify and shortlist top-performing dealers for conversion into Franchise partners
- Develop and maintain a robust pipeline of potential Franchise partners
- Drive conversion of selected dealers into Franchise stores
- Plan and support the upgradation of existing franchise partners to higher tiers
Retail Excellence Management
Marketing, VM & Focus Product Sales Support
Store Launch & Upgradation Support
Business Performance Monitoring
Relationship & Conflict Management
Training & Capability Building
Tally & EDC Enablement
Paint Consultant (PC) Management
Skills Required
Sales Strategy, Market Analysis, Team Leadership, Contract Negotiation, Budget Management, performance metrics, Brand Marketing, Customer Relations, Operational Excellence
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Area Manager • Mumbai
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