Embee Software - Digital Marketing Specialist

Job Title : Assistant Manager - Digital Marketing.

Location : Gurugram, India (In-Office).

Reports To : Marketing Manager.

Experience : 5+ years.

Role Overview

A performance-driven digital marketing leader to execute lead generation campaigns, drive Account-Based Marketing (ABM), manage CRM-based lead workflows, and optimize digital channels for pipeline growth.

This role demands a blend of analytics, creativity, and campaign orchestration expertise with strong collaboration across sales, content, and design teams.

The executive will champion ABM strategy and end-to-end social, paid, and organic campaigns with robust reporting and optimization.

Key Responsibilities

Digital Campaigns & Lead Generation

• Plan and execute performance-driven B2B campaigns over Google Ads, LinkedIn, Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment.
• Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting.
• Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing.
• A / B test creatives, CTAs, landing pages; manage end-to-end ad operations.

Lead Management & CRM Administration

Social Media & Content Promotion

Website & Landing Page Management

SEO & Performance Optimization

Required Skills & Qualifications

Preferred Qualifications

Ideal Traits

(ref : iimjobs.com)