Specialist - Content Marketing

Roles And Responsibilities :

• Plans and executes all web, SMM, SEM, database marketing, email, social media, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile

Creating and maintaining client relationships

Self-motivated and customer-focused

Education, Experience, And Licensing Requirements

Bachelors or masters degree in marketing or a related field

(ref : iimjobs.com)