Meta Advertising Specialist

Company Description

Laggo Media is a digital growth agency that empowers businesses to scale through innovative marketing and automation strategies. We specialize in providing tailored solutions in social media management, website design, paid advertising on platforms like Google and Meta, and AI-powered tools to optimize digital presence. Our expertise allows organizations to achieve sustainable growth while streamlining their operations through cutting-edge technology. Laggo Media is committed to driving measurable results for our clients.

Technical Marketing Specialist | Laggo Media

About the Role :

We’re looking for a Technical Marketing Specialist

to help design, build, and optimize full-funnel marketing systems for our clients across social media, paid advertising, and CRM automation. This role blends creative marketing execution with deep technical knowledge of digital infrastructure — ideal for someone passionate about data-driven growth, automation, and results.

Responsibilities :

Develop, launch, and manage

Facebook, Instagram, and Google Ads

campaigns focused on lead generation and conversion.

Set up and optimize

CRM systems (GoHighLevel, HubSpot, or similar)

— including pipelines, automations, workflows, and reporting dashboards.

Build and manage

sales funnels , landing pages, and appointment booking systems.

Track and analyze

key metrics (CPL, CPA, ROAS, conversion rates)

and produce performance reports for clients.

Implement

retargeting campaigns , SMS / email automation sequences, and A / B testing.

Integrate marketing systems with tools like

Zapier ,

Meta Conversion API , and

Google Tag Manager .

Collaborate on

ad creatives, copywriting, and technical setup

to ensure every campaign runs smoothly.

Skills & Qualifications :

Strong understanding of

Meta Ads Manager ,

Google Ads , and

analytics platforms .

Hands-on experience with

GoHighLevel (GHL)

or other CRM platforms.

Proficiency in

funnel building

(ClickFunnels, GHL, or Webflow).

Familiarity with

SEO, Google My Business optimization, and website analytics .

Experience with

API integrations ,

automations , and

data tracking tools .

Analytical mindset — able to translate metrics into actionable strategy.

Excellent written communication for client reporting and ad copy.

Nice-to-Have : Understanding of

AI tools

(ChatGPT, Jasper, Zapier AI, etc.) for marketing automation.

Experience working with

home service, B2B, or industrial clients .

Background in

system design ,

data pipelines , or

SaaS integrations .

What We Offer :

A results-first, performance-driven environment.

Freedom to experiment and implement your ideas.

Opportunities to grow into leadership and operations management roles.