Key Stakeholders : OEM Clients (Original Equipment Manufacturers),Fleet Operators, Internal teams - Planning, Finance, Customer Service.
Job Purpose Statement : To drive revenue growth by acquiring and managing institutional clients (OEMs, large fleets, entities), expanding business share in the institutional segment of the tire industry within the India region.
Organizational Relationship : Lead Institutional Sales
Duties & Responsibilities :
- Identify, develop, and manage institutional clients including OEMs, large fleet operators and PSUs
- Meet annual institutional sales targets product-wise (Farm, OTR, RFT, TBR, etc.)
- Coordinate with technical and product teams for trials, fitments, and feedback
- Participate in tenders, negotiations, and pricing discussions within approval limits
- Ensure timely collections and credit control as per terms
- Provide market intelligence, customer feedback, and competitor insights
- Maintain long-term relationships and customer satisfaction
- Follow SOP / policy for decision to be made. (Moderate to Complex decision making)
- Decide within approval limits) Complex / tactical / strategic decision making impacting the outcome.
Key Result Areas :
Achievement of product-wise and segment-wise institutional sales targetsOn-time collection of >80% outstanding payments from institutional clientsAcquisition and retention of key institutional accountsContribution to new business through participation in tenders and RFPsMarket mapping and tracking institutional customer behavior and needsSkills & Knowledge :
Strong B2B Sales and Negotiation SkillsUnderstanding of Institutional Sales Processes, including tenders and contractsGood analytical and problem-solving skillsEthical and transparent dealing with high-value customersStakeholder coordination across internal Behavioral :Customer Centricity - Stakeholder Management - Strategic ThinkingFunctional :Institutional Sales Strategy - Product & Application Knowledge - Tender and Contract ManagementWork Experience :
8 - 10 years of experience in Institutional / B2B SalesMust have experience in the tire industryExposure to Farm / OTR Tires business is an added QualificationMandatory : Graduate or PostgraduatePreferred : MBA in Marketing(ref : iimjobs.com)