Role Description : -
- Manage and strategize search campaigns across various eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy. Allocate budgets and optimize ROI to meet campaign objectives.
- Oversee the complete deployment and execution of digital media campaigns on eCommerce self-serve platforms, ensuring accountability for performance.
- Continuously monitor and refine campaign spending, keyword bids, negative keywords, targeting, and other critical metrics to drive optimal results.
- Collaborate directly with clients, understanding their business needs and campaign objectives to tailor strategies that align with their goals.
- Exhibit strong analytical skills to assess campaign data, identify trends, and make data-driven optimizations for improved performance.
- Demonstrate excellent written and verbal communication skills, with the ability to present insights and recommendations effectively to cross-functional teams and stakeholders.
- Prepare and analyze detailed performance reports on a weekly / monthly basis, sharing key findings with relevant teams or vendors.
- Proven experience in leading and managing a team, with the ability to mentor and guide media experts towards achieving collective goals.
- Possession of Amazon Marketing Service or Flipkart Ads certification is advantageous.
Skills Required
Flipkart Ads, digital media campaigns, Amazon Marketing Service