Nasher Miles - Senior Manager - Performance Marketing

Senior Manager - Performance Responsibilities :

• Campaign Management : Plan, execute, and optimize ad campaigns across Amazon, Flipkart, Myntra, Zepto, and Blinkit.
• Strategy & Planning : Define campaign structures, targeting strategies, keyword frameworks, and budget allocations customized for each platform.
• Performance Optimization : Track daily metrics such as spends, sales, ROAS, ACOS, CTR, CPC, and profitability, making quick data-backed optimizations to maximize returns.
• Product Focus : Identify top-performing SKUs and scale them while controlling costs on low-margin or underperforming products.
• Testing & Experimentation : Conduct A / B testing on ad creatives, placements, and formats to continually improve efficiency and engagement.
• Inventory Alignment : Monitor product availability and synchronize ad spend with inventory, pricing, and promotional priorities.
• Cross-Functional Collaboration : Work closely with brand, operations, supply chain, and category management teams to ensure campaigns align with broader business goals.
• Reporting & Insights : Prepare detailed weekly and monthly reports with actionable insights, trends, and recommendations for growth.
• Innovation & Learning : Stay abreast of new platform tools, beta features, and advertising innovations to enhance campaign performance and maintain competitive advantage.
• Budget Accountability : Manage monthly ad budgets effectively to ensure optimal spend utilization and profitability across channels.

Requirements & Qualifications :

(ref : iimjobs.com)