We are seeking a highly skilled E-commerce Ads Specialist with proven expertise in managing and optimizing advertising campaigns across leading eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy.
This role demands a data-driven marketer who can craft winning strategies, optimize ROI, and deliver measurable business growth.
The ideal candidate will not only manage end-to-end ad operations but also play a strategic role in aligning campaign execution with client business objectives, while mentoring a team of media experts.
Key Responsibilities :
Campaign Strategy & Execution :
- Design, launch, and manage sponsored ads and performance campaigns on Amazon, Flipkart, Blinkit, and other quick-commerce platforms.
- Allocate budgets effectively across platforms and continuously refine to maximize ROI.
- Optimize keyword targeting, bids, negative keywords, and audience segmentation.
Performance Management :
Monitor campaign performance daily, identifying trends and insights for real-time optimization.Analyze campaign data and generate actionable recommendations for clients and stakeholders.Conduct A / B testing to identify high-performing creatives, keywords, and ad formats.Client Engagement :
Collaborate closely with clients to understand business objectives, product positioning, and growth goals.Present insights, performance reviews, and strategy recommendations with clear communication.Team Leadership :
Lead and mentor a small team of media buyers and analysts to execute campaigns effectively.Provide training, guidance, and performance feedback to ensure continuous skill development.Reporting & Analytics :
Prepare weekly / monthly performance reports with detailed analysis of ROI, spend efficiency, and key KPIs.Stay updated with platform-specific updates, tools, and features to keep campaigns ahead of the curve.Qualifications & Skills :
3-6 years of hands-on experience in eCommerce Ads management across Amazon, Flipkart, Blinkit, Zepto, or Swiggy.Strong expertise in Amazon Marketing Services (AMS), Flipkart Ads, and quick-commerce ad platforms.Proven ability to drive performance marketing with measurable ROI improvements.Certification in Amazon Advertising / Flipkart Ads highly preferred.Strong analytical mindset with expertise in Excel, Google Analytics, or BI tools.Excellent communication and presentation skills for client and stakeholder engagement.Experience in team management or mentoring is an advantage(ref : iimjobs.com)