Manager - Performance Marketing

About Us

PlayShifu is one of the fastest-growing technology startups creating award-winning smart educational toys that make people say, "I wish I had them in my childhood!" We&aposre scaling our brand online, working across multiple marketing channels to acquire new customers aggressively. If you have a passion for data-driven digital marketing, a relentless growth mindset, and the agility to tackle new challenges, read on!

About The Team

The marketing team at PlayShifu drives our brand&aposs growth and success. This team is a unique mix of creative and analytical thinkers, high-energy executors, and continuous experimenters who are passionate about their craft. We thrive on new ideas, collaborative thinking, and setting high standards for quality and impact!

What You&aposll Do

• Set the Vision & Roadmap :  Define and execute a comprehensive performance marketing roadmap with an ROI and RoAS-driven approach across Meta, Google & Quick Commerce in India and the US.
• Optimise Ad Performance :  Lead end-to-end management of paid media campaigns, focusing on channel strategy, targeting, bidding, ad placement, and creative testing to maximise conversions and drive down CPAs.
• Advanced Pixel & Tracking Implementation :  Manage pixel integrations, event tracking, and conversion APIs on Meta & Google, ensuring accurate data flow and attribution with a firm grasp of Next.js and Node.js back-end requirements.
• Conversion Rate Optimisation (CRO) :  Collaborate with design and development teams to optimise website UX and create high-converting landing pages, using data-driven insights for continuous A / B testing and experimentation.
• Cross-Functional Campaigns :  Drive campaigns to create buzz, drive awareness, and build momentum for new product launches.
• Data-Driven Decisions :  Conduct ongoing analysis for targeting, retargeting, audience expansion, keyword performance, and organic traffic trends, using data to optimise ad spend, SEO efforts, and creative assets.
• Automation & Analytics :  Leverage marketing automation and analytics platforms to streamline reporting, assess performance, and drive strategic adjustments for optimal growth.
• Additionally, it&aposs good to have a decent grasp on SEO strategies, covering on-page SEO, technical SEO, and keyword research to drive organic traffic.

What We&aposre Looking For

What We Offer

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Skills Required

Google Tag Manager, Google Analytics, Performance Marketing, Google Search Console