Marketing Communications Senior Specialist

Description

GPP Database Link (https : / / cummins365.sharepoint.com / sites / CS38534 / )

Job Summary

Plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins brand presence, engage target audiences, and drive business growth. Collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provides insights to optimize marketing initiatives.

Key Responsibilities

Serves key role in the creation and execution of integrated marketing communication plans and assets, working across stakeholders and subject matter experts. Monitors and tracks marketing communications projects and events and capable in presenting findings to stakeholders. Creates and coordinates engaging and relevant messaging and content for various marketing channels, including web, social media, email marketing, and other collateral. Stays updated on industry trends, competitor activities, and customer preferences to inform marketing strategies. Collaborates with cross-functional teams to ensure alignment and successful execution of marketing initiatives. Aids in identifying and developing strong talent. Maintains and develops relationships with stakeholders / leaders / suppliers. Learns, adheres to, represents, and champions Cummins brand. Plans and executes virtual and in-person events that create memorable experiences and deepen connections to Cummins brand. Analyzes and optimizes campaigns and marketing initiatives based on metrics and data. Capable in presenting findings to stakeholders to drive meaningful conversations in the spirit of continuous improvement. Manages, supports, maintains budget / financials. Understands and employs the use of digital marketing tools, trends, and channels. Digital only : Plans and executes digital marketing campaigns, assists in budget management, and usage of analytics to track the performance of digital marketing efforts.

Responsibilities

Competencies :

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.

Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.

Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Ensures accountability - Holding self and others accountable to meet commitments.

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Marketing Plan Management - Develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

Education, Licenses, Certifications

College, university, or equivalent degree in marketing, communications or a related subject required.

Experience

Digital marketing experience preferred.

Experience With a Global Organization Preferred.

Client / account management preferred.

B2B Experience Preferred.

Strong project management skills and the ability to meet deadlines.

Creative thinker with a strong attention to detail.

Strong analytical skills and proficiency in using marketing analytics tools.

Ability to work collaboratively in a team environment.

Qualifications

• Partnering with the BU Leadership to design and develop the Marcom Strategy for the Business.
• Responsible for External and Internal communication programs for the BU
• Aling and develop programs, plans, processes to strengthen overall corporate communications program to support the Cummins brand development in India Region
• Act as a Business and thought partner to the business to curate and develop the communication and marcom programs and intervention to meet the business objective

Job Communications

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

ReqID 2422218

Relocation Package No

Skills Required

Social Media, content management systems