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Manager - Influencer Marketing
PeoplefyBangalore, India23 days ago
Job descriptionIdentify, evaluate, and onboard influencers / creators using analytics-driven tools (e.g, Upfluence, AspireIQ, Traackr, CreatorIQ). Assess influencer audience demographics, authenticity, engagement quality, and brand fit using data-backed validation (fake follower analysis, engagement authenticity, audience overlap). Build structured influencer tiers (nano, micro, macro, celebrity) and optimize mix based on campaign objectives and budgets. Negotiate contracts, pricing models (flat fee, CPA, revenue share, barter, gifting), and ensure cost-effective ROI-driven partnerships. Oversee briefing, content approval, and compliance checks (FTC guidelines, ASCI regulations, brand safety policies). Manage influencer relationships to ensure content quality, brand alignment, and timely deliverables. Coordinate with cross-functional teams (brand, creative, performance marketing) for integrated campaign execution. Track and analyze influencer campaign performance via tools like Google Analytics, Meta Ads Manager, Tagger, Sprout Social, or native platform insights. Provide detailed reports on engagement rate, impressions, conversions, CAC, ROI, and LTV impact. Optimize influencer mix and content types (Reels, Shorts, Lives, Podcasts, Carousels, Blogs) based on performance data. Build and maintain long-term partnerships with influencers, talent agencies, and content creators. Leverage influencer networks for brand advocacy, ambassador programs, and community building. Stay updated on trends, regulations, algorithms, and competitor strategies to continuously refine Experience : 3-5 years of proven expertise in influencer marketing, preferably in consumer-facing brands, D2C, or e-commerce. Platform Knowledge : Strong understanding of social media algorithms, influencer ecosystems, paid + organic amplification strategies. Data Skills : Ability to interpret social media analytics, conversion data, influencer ROI metrics, and translate them into actionable insights. Communication & Negotiation : Excellent skills in influencer outreach, contract negotiation, and stakeholder communication. Tech & Tools : Hands-on experience with influencer discovery and analytics platforms, campaign tracking dashboards, and CRM tools. Execution Ability : Strong multitasking skills to manage multiple campaigns simultaneously in a fast-paced environment. Creative Eye : Understanding of content trends, storytelling, and platform-specific content formats
Role : Influencer Marketing Manager
Key Responsibilities :
- Strategy & Planning;
- Develop, own, and execute end-to-end influencer marketing strategies across platforms such as Instagram, YouTube, LinkedIn, Snapchat, and emerging social platforms (e.g, Threads, BeReal).
- Define KPIs and success metrics (reach, engagement rate, conversion, CAC, ROI, CPM, CPV) to ensure campaigns are aligned with brand and performance objectives.
- Conduct competitive benchmarking and market research to identify opportunities for brand positioning via influencer collaborations.
Influencer Identification & Onboarding :
Campaign Execution & Management :
Analytics & Reporting :
Relationship Management & Networking :
(ref : iimjobs.com)
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Influencer Marketing • Bangalore, India
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