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Marketing Manager

Marketing Manager

Birla PivotBengaluru, Karnataka, India
18 days ago
Job description

This role will play a pivotal part in shaping the brand narrative, driving top-of-funnel engagement, enabling frontline sales, and deepening customer relationships. This role requires strategic thinking, creativity, and strong business acumen to achieve the ambitious goals for the company.

Roles & Responsibilities :

Brand Building

  • Drive brand awareness, preference, and credibility among buyers, sellers, channel partners, and internal stakeholders.
  • Manage integrated media plans across ATL, BTL, and Digital, optimizing spend for impact.
  • Champion brand consistency across all touchpoints and lead external partners / agencies with strong ownership.

Channel Engagement

  • Create innovative and efficient GTM plans across key accounts, product categories and financial programs. Tailor plans as per the end users- Business owners, Procurement teams, Site personnel, Quality, Finance teams.
  • Build partnerships with relevant trade bodies and local associations to expand influence and recall.

    • Demand Generation & Revenue Maximisation

  • Develop and execute programs to drive Top of the funnel leads and pipeline for different customer segments, product categories and financing programs. (Account based marketing, Online lead gen, SEO + Content marketing, Database marketing, Hyper localized marketing campaigns)
  • Activate outbound outreach programs to engage high-potential customer databases and drive qualified lead generation.
  • Enable the frontline teams (Sales, Category, Partnerships) with insights, tools, collateral, content to become effective in Revenue maximization and conversions.
  • Build programs to increase wallet share across existing customers through joint business plans, active engagement with the decision makers and delivering a consistent brand experience.
  • Build and manage Loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments.

    • Digital Adoption & Platform Engagement

  • Support product and technology teams to improve digital adoption and self-serve capabilities of our platform across various customer journeys like order placement, fulfilment, reconciliation, feedback and repeat purchase.
  • Increase the contribution of straight through and unassisted orders via the platform (Web, m-web, App)
  • Build content hooks to engage with prospective customers – Digital catalogs, price alerts, lead gen tools for customers, industry insights and engagement programs.

    • Customer Experience

  • Ensure consistent, cohesive messaging across the entire customer journey — from acquisition to loyalty.
  • Monitor and drive NPS by using insights, data, feedback, and competitive analysis to improve experience at each stage.

    • Preferred Candidate :

  • 6+ years of progressive experience in B2B marketing, ideally in construction, industrial, or allied sectors.
  • Demonstrated success in brand building, lead generation, digital marketing, and sales enablement.
  • Strong leadership skills with experience managing cross-functional teams and external agencies.
  • Excellent communication, stakeholder management, and storytelling ability.
  • Analytical mindset with a hands-on approach to performance tracking and marketing effectiveness.
  • Creative thinker with deep attention to detail and a bias for execution.
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    Marketing Manager • Bengaluru, Karnataka, India