Technical Marketing Specialist
ConfidentialHyderabad / Secunderabad, Telangana, India5 days ago
Job descriptionPlan and execute targeted campaigns via Email, SMS, and WhatsApp marketing . Create automation sequences to re-engage dormant leads and strengthen customer relationships. Work closely with design and content teams to create impactful communication strategies. Collaborate with sales teams to analyze and improve the sales funnel and pipeline management. Implement CRM-based strategies to enhance lead conversion and sales productivity . Monitor and report on conversion metrics and sales team performance insights. Maintain long-term customer relationships through consistent and personalized engagement. Evaluate campaign and program performance for accuracy, efficiency, and ROI. Recommend improvements to digital strategies based on analytics and customer feedback. Coordinate with internal teams (Sales, Design, Content, and Management) to ensure campaign alignment and timely execution. Conduct regular team check-ins to track task completion, workflow progress, and campaign readiness. Assist in budget planning, cost control, and expense monitoring for marketing initiatives. Bachelor's or Master's degree in Marketing, Business Administration, or a related field. 2–5 years of experience in marketing automation and CRM systems (preferably LeadSquared ). Strong understanding of lead management, nurturing flows, and sales funnel optimization . Hands-on experience with email marketing tools, WhatsApp Business API, and SMS gateways . Analytical mindset with the ability to interpret data and generate actionable insights. Excellent communication, organizational, and cross-team coordination skills. Proactive problem-solver with a technical aptitude for marketing platforms. Strong attention to detail and data accuracy. Collaborative team player with leadership capability. Ability to work under deadlines while managing multiple priorities.
Job Title : Technical Marketing Specialist
Location : Gachibowli, Hyderabad
Department : Marketing & Sales
Reporting To : Head – Marketing
Position Overview :
We are seeking a Technical Marketing Specialist who will lead the implementation of marketing automation, CRM management, and digital lead-nurturing activities. The ideal candidate will be experienced in LeadSquared CRM , automation workflows , and multi-channel campaigns (Mailers, SMS, WhatsApp). This role requires both technical expertise and team coordination to ensure marketing efficiency, customer engagement, and sales productivity.
Key Responsibilities : 1. Marketing Automation & CRM Management
- Manage and optimise LeadSquared CRM for lead capture, segmentation, scoring, and nurturing.
- Develop and execute marketing automation workflows to improve lead engagement and conversion rates.
- Ensure CRM data integrity and accuracy through regular audits and updates.
- Track and analyse campaign performance metrics to identify improvement opportunities.
2. Lead Nurturing & Digital Campaigns
3. Sales Funnel Optimization
4. Customer Relationship & Program Evaluation
5. Team Coordination & Reporting
Required Skills & Qualifications :
Key Competencies :
Skills Required
Lead Management, sales funnel optimization
Create a job alert for this search
Marketing Specialist • Hyderabad / Secunderabad, Telangana, India
Related jobs
- Promoted
Netenrich - Marketing Specialist
NetEnrichHyderabad, India Resolution Intelligence CloudTM is our native-cloud data analytics platform for enterprises and services providers that need highly scalable, multitenant security operations and / or digital operatio...Show moreLast updated: 26 days ago
- Promoted
Email Marketing Specialist
ConfidentialHyderabad / Secunderabad, Telangana, India Develop and execute data-driven email marketing strategies aligned with business objectives.Plan and manage end-to-end email campaigns, from conceptualization to deployment.Create engaging content ...Show moreLast updated: 30+ days ago
- Promoted
Sr. Technical Marketing Manager
ConfidentialHyderabad / Secunderabad, Telangana Define best in class development flows, features, and methodologies for AMD FPGA, Zynq and Adaptive SoC tools and libraries.
Collaborate with engineering, sales, planning and customers to drive tool...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Specialist
VY SYSTEMS PRIVATE LIMITEDHyderabad, India Digital Marketing Specialist - 3-5 Years This role in summary : This role will conceptualize and execute various acquisition strategies, both paid and organ...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Specalist
SuperPehyderabad, India SuperPe is seeking an experienced.Performance Marketing Specialist.The ideal candidate will have 2-4 years of experience managing large-scale performance marketing campaigns across Google and Meta ...Show moreLast updated: 1 day ago
- Promoted
Specialist - Marketing OTC
ConfidentialHyderabad / Secunderabad, Telangana, India Each of our 24,000 plus employees comes to work every day for one collective purpose : to accelerate access to affordable and innovative medicines because.
We started in 1984 with a modest investment...Show moreLast updated: 5 days ago
- Promoted
Technical Support Specialist
AppLogic NetworksHyderabad, Telangana, India Overview As part of a Global Customer Technical Support team, this team provides post-sales support to Customers and Partners globally.
Supporting the customer / partner is done through diagnosis an...Show moreLast updated: 30+ days ago
- Promoted
Influencer Marketing Specialist
ConfidentialHyderabad / Secunderabad, Telangana, India Influencer Marketing Specialist.Monday to Friday (9 : 30 AM to 6 : 30 PM).We are seeking a proactive Influencer Marketing Specialist to scout, identify, and onboard the right creators for our clients.T...Show moreLast updated: 5 days ago
- Promoted
Technical Specialist
ConfidentialHyderabad / Secunderabad, Telangana, India Notice : Immediate to 30days candidates preferred.Looking for a strong candidate who can combine the vision of marketing with the power of technology.
Hands-on experience with Salesforce Marketing Cl...Show moreLast updated: 5 days ago
- Promoted
Digital Marketing Specialist
WorkassistHyderabad, India Work Level : Individual Core : Self Motivated Leadership : Responsive Industry Type : E-Learning / EdTech Function : Dig...Show moreLast updated: 30+ days ago
- Promoted
Content Marketing Specialist
ConfidentialHyderabad / Secunderabad, Telangana, Delhi, Mumbai Conduct in-depth market research using online sources, interviews, and industry studies to identify key trends and opportunities.
Develop a data-driven content strategy that aligns with our marketin...Show moreLast updated: 30+ days ago
- Promoted
Senior (Marketo) Marketing Specialist
ConfidentialHyderabad / Secunderabad, Telangana, India Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary...Show moreLast updated: 5 days ago
- Promoted
- New!
Technical Marketing Specialist
Gateway SearchHyderabad, Republic Of India, IN We are hiring a Marketing Manager for our client in Electronics, Defense, Aerospace and manufacturing sector who is responsible for Sales & Marketing, tenders, proposal preparation and dealing with...Show moreLast updated: 21 hours ago
- Promoted
StaTwig - Specialist - Marketing & Brand
STATWIG TECHNOLOGY SERVICES PRIVATE LIMITEDHyderabad, India New Product Development (NPD) : - Support NPD initiatives through product positioning, go-to-market planning, and launch campaigns, driving adoption and visibility.Cross-functio...Show moreLast updated: 30+ days ago
- Promoted
Specialist - Marketing Campaign
Phenompeople Private LimitedHyderabad, India As a category creator, our goals are two-fold : to educate talent acquisition and HR leaders on the benefits of TXM and to help solve their recruiting pain points.Job Summary : -...Show moreLast updated: 30+ days ago
- Promoted
- New!
Intelix System - Digital Marketing Specialist - Meta Ads & Lead Generation - US Market
Intelix Systems India Private LimitedHyderabad, India Description : Position : Digital Marketing Specialist Meta Ads & Lead Generation (US Market) Shift : 7 : 30 PM 4 : 30 AM IST About the Role : Were lo...Show moreLast updated: 16 hours ago
- Promoted
- New!
Marketing Excellence
OmniActive Health Technologieshyderabad, India The Marketing Excellence will drive key strategic marketing initiatives and ensure operational execution across geographies and functions.
The role encompasses project management of strategic initia...Show moreLast updated: 13 hours ago
- Promoted
Growth Marketing Specialist
ConfidentialHyderabad / Secunderabad, Telangana, India As the Growth Marketing Specialist at Bluphlux, you will play a pivotal role in shaping and executing our marketing strategies.
You will lead marketing campaigns and be a founding member of our dyna...Show moreLast updated: 5 days ago