Senior (Marketo) Marketing Specialist

Description

Who is USP

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.

At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

USP is completing a transition from Pardot to Adobe Marketo. We're hiring a hands‑on (Senior) Marketo Specialist to stabilize, scale, and continually optimize the new stack—owning campaign operations, data integrity, email campaigns, and cross‑functional enablement in a highly regulated pharma industry.

How will YOU create impact here at USP

In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

Responsibilities

The role is a critical role in the Digital Marketing Center of Excellence at USP. The individual will lead the integration of channels to and adoption of Marketo at USP. The following are the main responsibilities of this role : 2) Migration stabilization (Pardot → Marketo) 3) Campaign build, execution & optimization 4) Data flow, CRM & integrations 5) Compliance & documentation

• Platform ownership & governance
• Administer Marketo workspaces / partitions, user permissions, foldering, and naming conventions.
• Build and maintain program & email / LP templates, snippets, tokens, and scalable architectures for repeatable campaigns.
• Manage and improve subscription center, preference management, and email deliverability best practices.
• Validate the current field schema, mappings, and sync rules; drive remediation where gaps exist.
• Establish data normalization (country / state, job functions, titles), deduplication, and enrichment practices.

Monitor and resolve sync errors (Marketo Salesforce), API failures, and form submission anomalies.

Who is USP Looking For

The Successful Candidate Will Have a Demonstrated Understanding Of Our Mission, Commitment To Excellence Through Inclusive And Equitable Behaviors And Practices, Ability To Quickly Build Credibility With Stakeholders, Along With The Following Competencies And Experience

Additional Desired Preferences

Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder : any items listed in this section are not requirements nor disqualifies for candidate consideration.

Supervisory Responsibilities

None

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Note : USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Job Category Sales & Marketing

Job Type Full-Time

Skills Required

Salesforce Crm