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StaTwig - Specialist - Marketing & Brand

StaTwig - Specialist - Marketing & Brand

STATWIG TECHNOLOGY SERVICES PRIVATE LIMITEDHyderabad, India
12 days ago
Job description

New Product Development (NPD) :

  • Support NPD initiatives through product positioning, go-to-market planning, and launch campaigns, driving adoption and visibility.

Cross-functional Collaboration :

  • Work closely with sales, trade marketing, and operations teams to ensure seamless execution of brand programs.

    • Agency s Vendor Management :

  • Manage creative, digital, and media agencies to deliver high-quality outputs within agreed timelines.

    • Performance Tracking s Insights :

  • Monitor and analyze campaign performance, consumer insights, and ROI.
  • Prepare reports, dashboards, and presentations for management review.

    • Brand Communication :

  • Ensure consistency of brand tone, design, and messaging across all communication Bachelors degree in marketing, Communications, Business, or related field (Masters degree preferred).
  • 7-10 years of experience in brand marketing, communications, or BTL / trade marketing.
  • Having worked in the Food & Snack Business (FMCG) for at least 4-5 years.
  • Proven success in managing end-to-end campaigns, activations, and NPD launches.
  • Strong knowledge of brand building, consumer insights, and BTL strategies.
  • Excellent project management, analytical, and stakeholder management skills.
  • Creative thinker with strong communication and presentation abilities.
  • Ability to thrive in a fast-paced environment managing multiple projects simultaneously.

    • Key Performance Indicators (KPIs) :

  • Brand Awareness s Equity : Growth in brand recognition and positive perception in target markets.
  • Campaign ROI : Achievement of engagement, conversion, and cost-efficiency targets.
  • NPD Launch Success : Timely execution of launches with measurable adoption and market penetration.
  • Activation Impact : Increase in consumer participation and sales uplift from on-ground activations.
  • Agency Effectiveness : Timely and high-quality delivery of creative outputs from partners.
  • Cross-functional Alignment : Positive feedback and seamless collaboration with sales and trade marketing teams.
  • Reporting s Insights : Timely submission of performance reports with actionable insights.

    • Benefits :

  • Competitive salary and benefits package.
  • Exposure to high-impact brand-building campaigns.
  • Collaborative and innovative work environment

    • (ref : iimjobs.com)

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