Specialist - Marketing OTC

Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose : to accelerate access to affordable and innovative medicines because Good Health Can't Wait .

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

'The Next and the New' is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy's maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent and recognize merit and diversity in our organization.

Job Description

Life Cycle Management

• You will be responsible for understanding customer needs and insights with help of market insights team
• You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
• You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Portfolio Maximization - Strategy

Annual Brand Planning

New Product Ideation & portfolio development :

New Product Launch Excellence

Marketing Excellence

Business Understanding :

Qualifications

Additional Information

Marketing COE is responsible for driving long term strategies & growth for brands in Emerging Markets. Driving excellence is of paramount importance for each member working in this function. OTC business is a key growth lever for DRL and OTC Marketing COE team is responsible for driving innovative consumerization strategies to deliver market beating growth. At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Skills Required

New Product Ideation, Brand Management, Business Analytics, Web Analytics, Digital Marketing, Strategic Planning