Google Ads Specialist

Experience  : 5+ years

Key Skills :   Google Google Ads, Ppc Campaigns, Keyword Research, AdWords, PPC, Ppc Management, Campaign Development, Google AdWords, Ppc Marketing, Pay Per Click

About Role :

Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International Clients.

Responsibilities :

• End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
• Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
• Drive campaign optimizations via experiments new initiatives A / B testing ad formats, copies, bidding strategy, channel-spend-mix and more
• Campaign Analytics Measure and report performances of all marketing campaigns against goals
• Research and analyze competitor advertising strategy and tactics
• Collaborate with internal teams to create landing pages and optimize the user experiences
• Optimize the ad copy, landing pages for better results
• Analyse creative performance
• Budget management
• Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Job Qualifications and Skill Sets :

Previous Experience :

Skills Required

Keyword Research, Adwords, Ppc, Campaign Development