Responsibilities
- Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Demonstrated knowledge of Google Ads and Facebook Ads.
- Plan, execute, and measure experiments and conversion tests.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.
Requirements
Proven work experience of 2-3 years as a Google Ads Manager or a similar role.Expertise in creating, managing, and optimizing Google Ads campaigns.Demonstrated knowledge of Display Ads, Search Ads, Shopping Ads, and Video Ads.Familiarity with Google Analytics, Google Tag Manager, and Google Optimize.Ability to analyze data, generate reports, and identify areas for improvement.Excellent communication skills and the ability to work collaboratively in cross-functional teams.Bachelor's degree or higher in Marketing, Business Administration, or a related field.This job was posted by Shivani Nigam from Traviyo.
Skills Required
Facebook Ads, Google Ads, Google Tag Manager, Google Analytics