Google AdWords Specialist

Roles and Responsibilities :

• Campaign Management : Creating, launching, and managing Google Ads campaigns, ad groups, and ads across various formats (search, display, video, etc.).
• Keyword Research : Identifying and analyzing relevant keywords to target the right audience and optimize campaign performance.
• Ad Copywriting : Developing compelling ad copy that attracts clicks and conversions.
• Landing Page Optimization : Ensuring that landing pages are relevant, user-friendly, and aligned with the ad copy.
• Bidding Strategies : Implementing and managing bidding strategies to maximize campaign ROI.
• Performance Analysis : Monitoring key metrics like impressions, clicks, conversions, cost-per-click (CPC), and cost-per-acquisition (CPA).
• Reporting and Analysis : Generating regular reports on campaign performance and providing actionable insights.
• A / B Testing : Conducting A / B tests on ad copy, landing pages, and targeting options to improve campaign performance.
• Budget Management : Allocating and managing advertising budgets effectively across campaigns and channels.

Required Skills :

• Proficiency in Google Ads : In-depth knowledge of the Google Ads platform, its features, and functionalities.
• Analytical Skills : Ability to analyze data, identify trends, and make data-driven decisions.
• Problem-Solving Skills : Ability to identify and resolve issues that may arise during campaign management.
• Technical Skills : Familiarity with Google Analytics and other relevant tools for tracking and analysing campaign performance.
• Creativity : Ability to create compelling ad copy and visuals.
• Project Management : Ability to manage multiple campaigns and projects simultaneously.

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Skills Required

Google Ads, Google Analytics