KollegeApply - SEO Manager

KollegeApply is an AI-powered platform helping students discover, compare, and apply to colleges and universities worldwide. We serve program pages, exam & scholarship content, and guided application workflows that convert discovery into applications.

Role Overview :

Own end-to-end organic growth : from technical SEO foundations and scalable content systems to authority building and conversion. You'll partner with Content, Product, and Engineering to 10x qualified organic traffic and applications.

Strategy & Planning :

1. Build the quarterly SEO roadmap aligned to admissions cycles (UG / PG intakes, exams, scholarships).

2. Define keyword universe (non-brand + brand), topic clusters, and internal linking architecture.

Technical SEO :

1. Lead audits (CWV, crawl depth, orphan pages, log-file insights, faceted navigation, hreflang).

2. Own schema (College / Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals.

3. Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation controls.

Content & Programmatic :

1. Brief and QA scalable templates for colleges, courses, exams, scholarships, and comparisons.

2. Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content.

3. Improve CTR via titles / meta tests; run ongoing on-page experiments at scale.

Authority & Digital PR :

1. Build high-quality backlinks (edu / academic, gov, media) through content partnerships and PR.

2. Manage outreach calendar; maintain clean anchor and link velocity.

Analytics & Reporting :

1. Ship weekly dashboards; track keyword ranks, SERP features, CTR, CVR to lead / application.

2. Translate insights into backlog items; prioritise by Proven wins growing non-brand traffic at scale (multi-thousand URL sites).

2. Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs / Semrush.

3. Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data).

4. Comfortable writing / QA-ing briefs and auditing content for accuracy & search intent.

5. SQL / Sheets fluency for analysis; can brief engineers with clear acceptance Experience in Familiarity with programmatic SEO, templating, and internal link automation.

3. Basic HTML / CSS / JS; exposure to React / Next.js SSR / ISR concepts.

4. Looker Studio dashboards; Python for quick data wrangling.

Success metrics (KPIs) :

1. Organic new users : {target}% MoM in peak seasons, {target}% QoQ overall

2. Non-brand share : {target}% of organic sessions

3. Top 3 / Top 10 keywords : {target} / {target}

4. CTR uplift : +{target}% across priority clusters

5. CWV pass rate : {target}% URLs passing (mobile)

(ref : iimjobs.com)