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Manager - Martech
StashFinGurugram30+ days ago
Job descriptionAssist in automating SEO page creation, metadata generation, sitemap updates, and schema implementation. Perform regular technical audits for crawl errors, site speed, internal linking, indexation, and structured data. Coordinate with SEO / content teams to ensure pages are technically optimized before going live. Support deep linking implementation (e.g., Firebase Dynamic Links) and app store optimization (ASO) tagging where needed. Ensure event parity between web and app, including setup of UTM parameters, app events, and landing page tracking. Monitor and troubleshoot tracking anomalies, incorrect firing of events, or tag misfires across platforms. Assist in A / B testing setups (Google Optimize, Firebase Remote Config, or other tools) and ensure clean tracking / reporting setup. Collaborate with Product, SEO, Content, and Performance teams to implement marketing technology needs. Work with engineering and external vendors to manage data layer specifications and tech requirements. 4 - 7 years of experience in Martech, digital analytics, or technical SEO roles. Hands-on experience with GTM (Web + App), GA4, Firebase, and AppsFlyer. Strong understanding of event tagging, UTM parameters, user flows, and basic HTML / JavaScript. Familiarity with tools like Search Console, Screaming Frog, Lighthouse, SEMrush, or similar. Analytical mindset with strong problem-solving and implementation skills. Fintech, e-commerce, or app-first company experience is a strong plus. Key execution role in scaling the Martech infrastructure for one of Indias leading fintech platforms. Learning opportunities across SEO, automation, analytics, and performance growth. Work closely with cross-functional teams and directly support Senior Martech leadership.
Role : Manager - Martech
Location : Gurgaon (On-site only)
Department : Marketing Technology / Growth
Reports to : Senior Manager Martech
Experience Required : 4 - 7 years in Martech, technical SEO, digital analytics implementation, or performance tracking.
Role Overview :
Were hiring a Manager - Martech to support and execute key initiatives that power Stashfins organic growth, SEO automation, and digital performance tracking. Youll play a critical role in tag implementation, analytics instrumentation, SEO technical audits, and automation of scalable marketing tech solutions across app and web. This is a highly cross-functional role working closely with content, SEO, performance, product, and analytics teams.
Key Responsibilities :
Martech Implementation & Tracking :
- Own and manage tag deployment via GTM for both web and app (via GTM for Firebase).
- Support event tracking setup and validation using GA4, Firebase, and AppsFlyer.
- Maintain and improve marketing automation systems to ensure accurate data flows and campaign attribution.
Technical SEO Support :
App-Web Connectivity :
Data Quality & Testing :
Cross-Functional Coordination :
Qualifications & Skills :
What Youll Get :
(ref : hirist.tech)
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Manager • Gurugram
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