Tradologie.com - Head - Digital Marketing

Description : About Us :

Tradologie.com is the Worlds First Enquiry to Delivery Trade Enabling B2B Platform working to facilitate Global Trade of Commodities.

Since Inception in 2015, the platform has been able to facilitate trade in Excess of 100 BN INR and has a vibrant network of over 70,000 Buyer and 79,000 sellers from 100 + and 29+ Countries respectively.

Operating from headquarters Located in Noida, a team of 175 dedicated employees strive to build the trade network across the world and provide a complete solution to the trade community to increase ease of business and reduce costs incurred by them while working through traditional Sales and Marketing Channels.

A bootstrap company already having offices in 3 countries, tradologie.com is Currently expanding its workforce aggressively and is looking for motivated, hardworking individuals having ambitions to grow with the organization which is aiming to setup international bases across EU and Africa in the upcoming financial year.

Job Description :

• Lead the marketing team with a focus on driving company growth, managing a dedicated group of professionals, and fostering a culture of excellence and professionalism.
• Understand the industry that Tradologie.com is part of, the Segment dynamics and devise brand communication strategy accordingly.
• Brand Custodian of Tradologie who ensures that Tradologie Brand guidelines are adopted in every piece of communication that goes out internally or externally.
• Maintains all critical Brand, Marketing and Sales related documents.
• Provide updates at regular intervals for the rest of the company to use for their marketing, sales roles.
• Play a key role in creating any Brand led decks created by Tradologie for its own marketing & sales requirements from its credentials decks to pitch decks.
• Strategize plans for SEO, SMO, Content and Creative Teams and Oversee Execution to Delivery Results.
• Drive engagement through organic and inorganic measures.
• Provide creative ideas for content marketing and update website.
• Conceptualize, monitor and critically evaluate the success of campaigns executed.
• Be actively involved in all digital marketing efforts.
• Personally Manage the PPC Campaigns of the company to Ensure Maximum Results at the lowest cost.
• Develop an affiliate marketing network and Bloggers to promote the platform domestically and in 100 different countries for optimal brand positions.
• Managing the ORM of the company.
• Develop monthly and quarterly roadmap for the digital team and provide growth plan to management.

Skills Set Requirement :

What We Are Looking For :

Proven Leadership Experience :

Results-Oriented Mindset :

Certifications & Professional Network (Preferred) :

Expertise in Marketing Trends & Tools :

Strategic Budgeting & Forecasting : :

Resource Allocation & Planning : :

(ref : iimjobs.com)