Head of Digital Marketing

BricknBolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders, Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.

• Indian real estate is earmarked to be a $650 billion market in 2025 and a $1 trillion worth sector in 2030. With 85%+ construction still unorganized in India, Brick&Bolt is on a path to capture the massive and super-broken market using

our technology and processes.

We are seeking a strategic and hands-on

Head of Marketing

to lead our brand, digital, and offline marketing initiatives. The ideal candidate will be a creative thinker with strong execution capabilities, who can drive brand visibility, customer engagement, and business growth across all channels.

Key Responsibilities

Build a consistent brand experience across all customer touchpoints

Lead brand campaigns, storytelling, partnerships, and PR initiatives

Measure offline channel performance and impact

Lead a multidisciplinary marketing team and manage external agencies

Develop annual marketing plans aligned with business objectives

Track KPIs and marketing ROI across all channels

Own brand strategy, identity, positioning, and tonality

Drive performance marketing across paid and organic channels (Google, Meta, SEO, etc.)

Oversee digital media planning, execution, and ROI optimization

Manage CRM, email marketing, automation, and analytics tools

Plan and execute on-ground activations, events, retail promotions, and ATL campaigns (OOH, print, radio, etc.)

Requirements

8+ years of experience in marketing with strong exposure to brand, digital, and offline strategies

Proven success in building impactful marketing campaigns that drive business growth

Excellent leadership, communication, and project management skills

Data-driven mindset with strong analytical and creative balance

MBA or equivalent degree preferred