DigiLantern - Manager - Performance Marketing - Meta Ads

Job Description :

The ideal candidate will be responsible for creating and executing our marketing strategy.

You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

You will have a strong marketing background with excellent communication skills and attention to Define and execute the marketing and communication activities according to our marketing plan.

• Coordinate all marketing activities to generate leads.
• Collaborate with other teams to promote offerings.
• Inform clients and prospects of products and services through creative marketing strategies.
• Track performance of all marketing campaigns.
• Day-to-day campaign budget management to inform performance optimisation experimentation goals.
• Raising concerns and highlighting opportunities whenever required.
• Managing monthly channel pacing to ensure we hit budget / CPA targets.
• Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook Instagram), Youtube, LinkedIn etc.
• Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook Instagram) , Youtube, LinkedIn etc.
• Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets.
• Craft best in class campaigns with our design and analytic teams, developing the Clients personality through ad personalisation audiences.
• Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management.
• Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPIs and performance Candidate should have at least 5+ years hands-on experience with performance marketing, ideally managing large budgets and experience working with Meta (Facebook Instagram), YT, Linkedin.
• Have an excellent understanding of levers and main KPIs of performance marketing (across web app).
• Able to assess performance, define strategy and prioritize tactics to drive growth and profit.
• Highly analytical mindset with proficiency in Excel.
• Experience in managing campaign pacing and performance, providing internal and client teams with insights or optimization Bachelor's / master's degree or equivalent experience.
• 3+ years' experience in marketing.
• Ability to multi-task.
• Strong verbal, written, and organizational skills

(ref : iimjobs.com)