#Hiring #Marketing #Branding #Fashion #PretlineClothing
We are Hiring Marketing & Brand Manager – Fashion & Online Business for our Pretline Clothing Brand – VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs.
We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and strong knowledge of online business to lead our marketing initiatives and scale our brand presence.
Key Responsibilities
- Brand Strategy & Positioning
- Develop and execute integrated marketing strategies to strengthen Vaayu’s brand identity in the luxury & fashion space.
- Ensure consistent brand storytelling across offline, digital, and retail channels.
- Digital & Online Business Growth
- Drive e-commerce growth through website, marketplaces like shopify, and social media platforms.
- Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations).
- Monitor performance analytics and optimize campaigns for ROI.
Content & Communication
Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications.Collaborate with designers, stylists, photographers, and creative agencies.PR, Influencers & Collaborations
Build strong relationships with fashion editors, stylists, and influencers.Secure media placements, celebrity associations, and high-visibility brand collaborations.Events & Retail Marketing
Plan brand activations, exhibitions, and fashion week participation.Support retail store launches and in-store marketing initiatives.Requirements
Minimum 5–8 years of experience in marketing within the fashion / luxury / lifestyle industry.Strong understanding of digital marketing, e-commerce, and performance-driven campaigns.Excellent communication, networking, and relationship-building skills.Proven ability to conceptualize and execute creative campaigns.Knowledge of PR, influencer networks, and fashion media.Self-driven, creative, and strategic thinker with strong analytical ability.What We Offer
Opportunity to shape the marketing journey of a growing fashion brand.Creative freedom and direct impact on brand positioning.Competitive salary with performance-based incentives.Exposure to both Indian and global fashion ecosystems.Location : Kolkata_Topsia
To apply, share your portfolio / reels with us at hr@osaatex.in | hr@osaa.in