Meta Ads Performance Marketer (2+ year experience d2c)
Ayuvya Ayurvedapune, maharashtra, in4 hours ago
Job descriptionBachelor’s degree in Marketing, Advertising, Communications, Business, or related field. 2–4 years of hands-on experience managing Meta campaigns for D2C / e-commerce brands (wellness, beauty, or personal care preferred). Strong command over Ads Manager, Business Manager, Pixel, Conversions API, and attribution modelling . Deep understanding of audience targeting, creative strategy, and campaign optimization. Strong analytical skills with the ability to interpret data and take fast, informed decisions. Excellent communication skills — crisp, clear, and insight-oriented. Develop and execute data-driven advertising campaigns across Facebook, Instagram, and Meta ecosystem to drive brand awareness, traffic, and sales. Build full-funnel paid strategies tailored to Ayurvedic wellness and Gen Z personal-care audience clusters. Conduct in-depth audience and behavioural research to define high-intent targeting segments. Continuously refine custom and lookalike audiences for efficiency and scale. Craft compelling ad copy, hooks, and angles in sync with brand tone. Work closely with the in-house creative and content teams to develop thumb-stopping static, video, and UGC assets tailored for Meta placements. Monitor KPIs like CTR, CPC, CPM, CPA, conversion rate, and ROAS daily. Run structured A / B tests across creatives, audiences, landing pages, and objectives. Provide actionable insights and iterate fast to maximize performance and ROI. Prepare weekly and monthly performance dashboards with insights and recommendations. Identify opportunities to scale budgets while maintaining efficiency. Stay updated with Meta’s latest tools, policy updates, algorithm shifts, and best practices.
Role Overview
We are looking for a Performance Marketing Specialist (Meta Ads) who can own, optimise, and scale our Meta advertising ecosystem. You will work across both Ayuvya and imfresh to drive awareness, conversions, and high-ROAS growth for multiple product categories.
- This role demands deep technical expertise, strong analytical thinking, and the creativity to turn insights into compelling campaign executions.
Requirements
Why AHPL
At AHPL, you don’t just run ads — you build brands that matter.
You’ll work on viral launches, creator-led campaigns, and category-defining products with a young, high-energy team. Every campaign you run directly impacts brand growth and consumer love. We believe in appreciation, autonomy, and a culture that values honesty, hustle, and creativity.
Key Responsibilities Meta Ads Ownership
Audience & Consumer Insight
Creative & Communication
Optimization & Data Analytics
Reporting & Strategy
Create a job alert for this search
Performance Marketer • pune, maharashtra, in
Related jobs
- Promoted
Performance Marketing Executive (Google Ads)
hotsourcedPune, IN We’re a performance marketing agency that helps brands grow profitably through paid media.Our approach is lean, transparent, and channel-agnostic—focusing on what moves the needle for our clients.W...Show moreLast updated: 1 day ago
- Promoted
Content Moderator
Innodata Inc.Pune, IN AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 8 days ago
- Promoted
Meta Ads Expert
Vraj One Estatespune, maharashtra, in Job Title : Meta Ads Expert – Real Estate Investments.Location : Remote / Work From Home.Seeking a skilled Meta Ads Expert to manage and optimize advertising campaigns on Meta platforms (Facebook, In...Show moreLast updated: 15 days ago
- Promoted
Annotation Specialist
Innodata Inc.Pune, IN AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 6 days ago
- Promoted
Google & Meta Ads Specialist
ConfidentialPimpri, India We at Prometteur Solutions Pvt.IT experts, who came with a promise of delivering technology-empowered business solutions.
We provide world-class software and web development services that focus on p...Show moreLast updated: 19 days ago
- Promoted
FACEBOOK ADS / GOOGLE ADS / TIKTOK ADS
American Giant GlobalPune, IN We’re Hiring : Facebook Ads / Google Ads / TikTok Ads Specialist.A Workplace Built on Clarity, Ambition, and Integrity.This role is being introduced at a pivotal moment in our evolution, as we restr...Show moreLast updated: 2 days ago
- Promoted
- New!
Meta Ads Media Buyer : Cannabis Experience or Agency Experience preferred
Transparent eComPune, IN Transparent eCom specializes in helping businesses in sensitive verticals like pharma, cannabis, alcohol, and mushrooms maintain compliance and keep ad accounts live on Meta, Google, and TikTok.Unl...Show moreLast updated: 13 hours ago
- Promoted
e-Vitmamin - Google & Meta Ads Specialist
E-VitaminPune, India About the Role : - We are seeking a results-driven Google & Meta Ads Specialist to join our dynamic marketing team.The ideal candidate will have...Show moreLast updated: 30+ days ago
- Promoted
Google Ads Expert & Digital Marketing Expert (Pune)
ConfidentialPune, India Web and Android Application Development.Our creative and technical experts work together to design modern websites, develop powerful applications, and craft compelling digital strategies that help ...Show moreLast updated: 19 days ago
- Promoted
Meta Media Buyer | Fashion & Accessories
We TriumphPune, IN This isn’t just another media buying role.If you treat ad accounts like living systems—not slot machines….If your first instinct is to ask why a metric moved before touching a toggle….This might be...Show moreLast updated: 8 days ago
- Promoted
Meta And Google Ads Manager
Saket Communications Pvt. Ltd.Pune, Maharashtra, India Company Description Saket Communications Pvt.Led by a team of seasoned experts and passionate professionals, we specialize in delivering creative campaigns that empower brands to grow and succeed....Show moreLast updated: 3 days ago
- Promoted
Content Moderators
Innodata Inc.Pune, IN AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 9 days ago
- Promoted
- New!
Meta Ads Performance Marketer (2+ year experience d2c)
Ayuvya AyurvedaPune, IN Performance Marketing Specialist (Meta Ads).You will work across both Ayuvya and imfresh to drive awareness, conversions, and high-ROAS growth for multiple product categories.This role demands deep...Show moreLast updated: 10 hours ago
- Promoted
Google Ads Manager / Specialist
WPP Media PerformancePune, IN Google Ads Manager / Specialist.WPP Media Performance — Part-time, Remote.Every great agency evolves with intention.At WPP Media Performance, our evolution is shaped by a commitment to strategic ex...Show moreLast updated: 5 days ago
- Promoted
Paid Ads Specialist
ConfidentialPune, India We are looking for a skilled Digital Marketing Executive with expertise in paid ads to transform our paid search marketing campaigns.
In this role, you will be required to set up and manage our paid...Show moreLast updated: 19 days ago
- Promoted
Senior Performance Marketer
PU PrimePune, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 15 days ago
- Promoted
Performance Marketer
ConfidentialPune, India Ink Media is a digital-first marketing and creative agency based in Pune, specializing in real estate and high-value industries.
We craft integrated campaigns across Google, Meta, and LinkedIn, driv...Show moreLast updated: 30+ days ago
- Promoted
Manager - Performance Marketing
ConfidentialPune, India From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data.If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ...Show moreLast updated: 11 days ago