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Brand Strategy Lead

Brand Strategy Lead

String DigitalRepublic Of India, IN
4 days ago
Job description

Company Overview

String Digital is a global-minded creative agency blending data and creativity to deliver exceptional work. We work closely with hand-picked luxury and premium brands, building thoughtful digital identities and campaigns. As we grow, we’re looking for an experienced Brand & Social Media Strategist who’s eager to help scale the company, drive outreach, and grow with us.

Position Overview

We’re seeking a talented, results-driven Strategist with 3+ years of experience in running end-to-end social media campaigns and leading branding projects across industries. This role offers immense learning, leadership, and internal growth opportunities as you help shape String’s next phase.

Responsibilities

Content Strategy & Campaign Execution

  • Build monthly marketing plans across accounts — content calendars, optimisation, paid + organic strategies.
  • Manage and nurture strong client relationships.
  • Collaborate with designers to create visually compelling content for Instagram, Facebook, and LinkedIn.
  • Ideate and supervise short-form video content & Reels.
  • Conduct social audits and stay updated on platform trends.
  • Ensure timely posting with relevant sounds and formats.

Platform Expertise

  • Stay updated on new features across IG, FB, and LinkedIn.
  • Spot trends and strategic opportunities for better results.
  • Continuously optimise content using platform features and real-time behaviour.

    • Content Writing

  • Craft compelling copy for posts, ads, and campaigns.
  • Adapt tone of voice across diverse brand identities.

    • Branding

  • Define brand strategy : positioning, value proposition, tone, and visual identity.
  • Create actionable briefs and guide designers to bring the brand story to life.
  • Conduct brand audits and competitor studies to find whitespace.
  • Maintain brand guidelines and ensure consistency across platforms.
  • Oversee logo, colour palette, typography, and overall visual identity development.
  • Lead brand launches or refreshes across online and offline touchpoints.
  • Track brand perception and refine strategy using audience insights.

    • Analytics & KPIs

  • Monitor and report monthly performance across all social channels.
  • Track KPIs and optimise campaigns for measurable growth.

    • Other Requirements

  • Mumbai-based;

    • hybrid working model (including half-day Saturdays).

  • Proven experience handling 5–6 accounts simultaneously .
  • Strong project management and cross-functional collaboration skills.
  • Excellent communication for client interactions and internal alignment.
  • A natural storyteller and problem-solver with a can-do attitude.
  • Comfortable working in a fast-paced, growth-focused environment.
  • Interested in contributing to company outreach, client acquisition, and overall agency growth .
  • Ambitious, proactive, and excited about growing within the company .

    • Salary Range

    INR 4,00,000 – 4,80,000 Annual CTC

    If you’re a creative, data-driven Strategist looking to grow fast, take ownership, and help scale a global-focused creative agency, we’d love to meet you.

    Apply now and join the String Digital family!

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    Strategy Lead Strategy • Republic Of India, IN

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