Product Strategy Lead

Job profile :

We are seeking a dynamic Product Manager to support the marketing strategies and execution for our product VIXXA 2 CGM. The ideal candidate will work closely with the sales team and crossfunctionally at HO to drive brand objectives viz brand visibility, inclinic communication and engagement, market / patient penetration and sustainable business growth.

Key Responsibilities :

• Developing and executing marketing plans and campaigns for assigned product / s and therapeutic segments.
• Develop brand plans and activity budgets with quantified outcomes
• Coordinate with the sales team to support field activities, promotional programs, and product launches and KOL / KBL engagements
• Development of marketing materials viz visual aids, patient education material and CME / RTM decks for HCP discussions and digital content for E comm and product website.
• Should be acquainted with Digital / Social marketing for supporting digital initiatives viz E Comm and Social Media and Q Comm
• Identify, prepare briefing note and work with agencies for market research and competitor analysis to identify trends, opportunities, insights and challenges
• Liaise with key stakeholders UK HQ / KOL / KBL to ensure scientific accuracy and brand consistency
• Conceptualise and develop doctor engagement programs, CMEs,
• Support participation in National and Local conferences, trade events.
• Track and evaluate campaign effectiveness with dashboards and provide insights for improvement.
• Maintain marketing databases, product training materials, and field communication tools.

Desired Skills & Competencies :

Qualification & Experience :

Education : B.Pharm / M.Pharm / MBA in Marketing or related field.

Key Attributes