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Brand Strategy Lead

Brand Strategy Lead

Manetain StoreRepublic Of India, IN
30+ days ago
Job description

Marketing & Brand Head

📍 Mumbai | 🕐 Full-time | 🏢 On-site

About the Role :

We’re looking for a dynamic and data-driven

  • Marketing & Brand Head
  • to lead the overall marketing strategy and brand building for our growing company. This is a leadership role that combines creative thinking with performance marketing, responsible for driving growth across all channels – website, marketplaces, and quick commerce.

As the face of our marketing function, you'll guide a team of channel owners, shape our brand voice, conceptualize high-impact campaigns, and ensure consistent execution to meet business goals. If you're a strategic thinker with strong leadership skills and a passion for building customer-centric brands, we want to hear from you.

Key Responsibilities :

🔹 Marketing Strategy & Leadership

  • Develop and execute end-to-end marketing strategies aligned with business growth goals
  • Lead and mentor a team managing performance across digital channels
  • Ensure synergy and consistency across brand communication and customer touchpoints

    • 🔹 Sales & Promotions Planning

  • Own the offers and promotions calendar across all platforms
  • Collaborate with finance and ops on pricing, margins, and inventory alignment
  • Optimize marketing spends for maximum ROI

    • 🔹 Social Media & Content Marketing

  • Oversee social media strategy and content direction
  • Drive brand storytelling, influencer partnerships, and UGC initiatives
  • Monitor engagement metrics and continuously optimize performance

    • 🔹 Campaigns & Brand Initiatives

  • Plan and execute seasonal, festive, and topical campaigns (digital, influencer, offline, PR)
  • Measure campaign performance and its impact on brand and sales

    • 🔹 Events, Collaborations & Merchandise

  • Lead brand activations, events, and offline community initiatives
  • Drive creator and brand collaborations, along with merchandising strategies

    • 🔹 Analytics & Insights

  • Track KPIs like CAC, LTV, retention, and channel-wise ROI
  • Build dashboards and deliver weekly performance reviews to leadership
  • Drive decision-making through data and market insights

    • What We're Looking For :

  • Proven experience in Marketing Strategy, Digital & Content Marketing
  • Strong expertise in Brand Management and Social Media
  • Data-driven mindset with skills in Market Research & Analysis
  • Excellent communication, leadership, and cross-functional collaboration abilities
  • Proficiency with marketing tools and performance analytics
  • Prior experience in D2C, retail, or e-commerce is a strong plus
  • Bachelor's or Master’s degree in Marketing, Business, or related field

    • If you're excited to take ownership of a high-impact marketing function and build a bold, consumer-loved brand — apply now or reach out directly!

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    Strategy Lead Strategy • Republic Of India, IN

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