Talent.com
Advertising & Brand Strategy Lead

Advertising & Brand Strategy Lead

Bajaj Electricals LtdRepublic Of India, IN
5 hours ago
Job description

JOB ROLE : Lead - Advertising & Brand Management

REPORTING TO : Vertical Head - Advertising & Brand Management

JOB PURPOSE : Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

KEY RESPONSIBILITIES :

  • Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.
  • Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head
  • Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc
  • Manage interactions with external agencies on a Day-to-day basis
  • Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.
  • Translate brand and marketing activities across different marketing mediums
  • Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary
  • Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
  • Ensure adherence predefined budgets for relevant portfolio
  • Provide guidance, support, and mentorship to the team

EDUCATIONAL QUALIFICATIONS

  • Graduation in Mass Communication / Public Relations;

    • MBA with specializationin Marketing

    WORK EXPERIENCE

  • 8 to 12 yrs in Consumer facing Industry

    • ADDITIONAL REQUIREMENT

  • Consumer & Brand Fundamentals : Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.
  • GTM Planning : Ability to understand & create GTM plans for product portfolios
  • Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management
  • Budgeting : Managing marketing budget plans, cost optimization and expenditure tracking.
  • ROI Tracking : Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making."
  • Technology & Innovation : Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends.
  • Process & Framework Adherence : Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.
    • Create a job alert for this search

    Brand Strategy Lead • Republic Of India, IN

    Related jobs
    • Promoted
    • New!
    Senior Manager, Advertising Sales Strategy

    Senior Manager, Advertising Sales Strategy

    Tek Tree LLCRepublic Of India, IN
    Minimum 12+ years in Media / Broadcasting / News / Advertising Industry.This senior leadership role requires a.The ideal candidate will spearhead. Public Relations and Corporate Communication progra...Show moreLast updated: 5 hours ago
    • Promoted
    Brand Strategy Specialist

    Brand Strategy Specialist

    Publicis GroupeRepublic Of India, IN
    Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & s...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Brand Strategy Lead

    Brand Strategy Lead

    Amura HealthChennai, Republic Of India, IN
    We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is...Show moreLast updated: 5 hours ago
    • Promoted
    Brand Strategy Lead

    Brand Strategy Lead

    Glenmark PharmaceuticalsRepublic Of India, IN
    Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) & healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions.Our mission...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Content and Brand Storytelling

    Director of Content and Brand Storytelling

    Mahindra Holidays & Resorts India LimitedRepublic Of India, IN
    Mahindra Holidays is on a bold journey — evolving into a premium, hospitality-first brand.And we’re looking for a Senior Manager – Content Strategy to lead the charge in crafting a content ecosyste...Show moreLast updated: 4 days ago
    • Promoted
    Brand Strategy Lead

    Brand Strategy Lead

    The Bridge AssociatesPune, Republic Of India, IN
    Identify emerging consumer trends, behavioral shifts, and category insights to drive innovation.Create strategic briefs for new product development based on consumer insights and market opportuniti...Show moreLast updated: 2 days ago
    • Promoted
    Content Strategy Lead

    Content Strategy Lead

    I Know A GuyCochin, Republic Of India, IN
    Your Mission, Should You Choose to Accept It.Protectol’s brand voice — turning ideas into narratives that inspire, engage, and convert. You’ll craft content strategies that bring our FMCG and D2C pr...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Marketing Strategy Lead

    Marketing Strategy Lead

    pManifold EV AcademyNagpur, Republic Of India, IN
    As a Senior Marketing Manager, you will play a critical role in designing, executing and scaling marketing strategy and campaigns for evACAD. In this role, you will be driving the key efforts across...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    Brand Strategy Lead

    Brand Strategy Lead

    SNEAKWEARNew Delhi, Republic Of India, IN
    Sneakwear is expanding the team!.This role is perfect for someone who’s sharp, organized, and hungry to grow.Someone who wants to work directly with the founder at an e-commerce brand from the insi...Show moreLast updated: 13 hours ago
    • Promoted
    Brand Storytelling and Innovation Lead

    Brand Storytelling and Innovation Lead

    SoCheersRepublic Of India, IN
    You eat, breathe, sleep brands and everything social media and digital.You always know what’s up in the digital marketing space, which brand collaborated with whom, what was the latest campaign, wh...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Lead - Advertising & Brand Management

    Lead - Advertising & Brand Management

    Bajaj Electricals LtdRepublic Of India, IN
    Lead - Advertising & Brand Management.Vertical Head - Advertising & Brand Management.Support in steering brand in a strategic direction based on the company and its stakeholder's vision.Ability to ...Show moreLast updated: 1 hour ago
    • Promoted
    Brand Strategy Lead

    Brand Strategy Lead

    BoomletRepublic Of India, IN
    We are a Mumbai-based integrated marketing communications agency offering services in Influencer Marketing, Content Production, and Strategic Communications. This role will work across business unit...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Media Strategy Lead

    Media Strategy Lead

    FCB KinnectRepublic Of India, IN
    This is where media leadership meets impact at scale.You’ll lead with insight, drive multi-platform media strategy, and build a team that’s as fast, smart, and ambitious as the brands we work with....Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    Influencer Strategy Manager

    Influencer Strategy Manager

    FCB KinnectRepublic Of India, IN
    You see creators as collaborators.You connect brands to culture in a way that’s sharp, timely, and unforgettable.From meme pages to mega-creators, from barter deals to celebrity drops—you’ll match ...Show moreLast updated: 1 hour ago
    • Promoted
    Head Brand & Content Strategy

    Head Brand & Content Strategy

    equentisRepublic Of India, IN
    We are looking for a brand strategy leader who will work closely with the senior leadership team to.The incumbent will be a creative leader with deep consumer understanding and extensive experience...Show moreLast updated: 30+ days ago
    • Promoted
    Strategic Alliance Manager

    Strategic Alliance Manager

    Alchemy GroupRepublic Of India, IN
    Bringing revenue and upselling opportunities for the company from key clients.Manage high-profile client relationships with companies, agencies, and other revenue-generating partners.Extensively lo...Show moreLast updated: 4 days ago
    • Promoted
    Brand Strategy Manager

    Brand Strategy Manager

    SchbangRepublic Of India, IN
    Years in a relevant field of work.Major Roles & Responsibilities : .As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for accounts under your purview and will be ...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Solutions Lead

    Brand Solutions Lead

    SchbangRepublic Of India, IN
    Years in a relevant field of work.Major Roles & Responsibilities : .As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for accounts under your purview and will be ...Show moreLast updated: 30+ days ago