CRM Head

Job Title :

Head â€' CRM & Retention Marketing

Location :

Bangalore, India (Hybrid)

About Practo :

Practo is on a mission to simplify healthcare access for a billion+ people. From connecting patients to trusted doctors, enabling seamless bookings, to offering virtual consults and diagnostics â€' we're building a full-stack healthcare experience. Retention and customer lifecycle marketing is central to this journey.

Role Overview :

We are looking for a strategic and hands-on CRM & Retention Head to lead the lifecycle marketing function at Practo. In this role, you will define and execute a comprehensive retention strategy across App and Web, across all customer touchpoints â€' driving higher repeat usage, engagement, and long-term value.

Key Responsibilities :

Ÿ'ˆ Strategy & Planning

• Own the CRM and Retention marketing charter end-to-end : from segmentation to execution
• Define the lifecycle journey across product lines (doctor bookings, teleconsults, diagnostics, etc.)
• Lead retention and reactivation initiatives with measurable business impact

Ÿ Customer Segmentation & Personalization

Ÿ'' Campaign Management & Experimentation

Ÿ'Š Data & Performance