ROLE PURPOSE & OBJECTIVE
- Responsible for overall segment strategy including sales planning, product designing, strategic launch, training of sales force and monitoring of product performance
- Developing the customized product / proposition and continuously work on upgrading the same
- Regular product benchmarking with competition and strategy for product re-alignment
- Monitoring and managing the segment / product profitability
- Lead the cross functional team for technical and operational processes for successful launch of product
- Developing the detailed engagement plan for keeping the segment transactional
- Working with marketing for regular BTL activity and managing the complete product communication and life cycle
Business
Own the business segment and ensure the branches achieve their budgeted numbers for that segment.Review the portfolio and increase the pocket share of customerDrive the engagement strategy and increase the number of product per customerCustomer
Develop and implement suitable marketing / sales strategies to deepen customer relationshipsEnsure the process in place to resolve escalated customer queries / complaints within the prescribed TATTrain the sales team to improve the products knowledge, product per customers by additional cross sell and up sell of Ujjivan products to the existing customers.Internal Process
Continually scan the market to determine the market size and market penetration of the retail, liability products vis vis competition; formulate strategies to leverage opportunities and mitigate risksConduct continuous review process for maintaining the product profitability margin.Drive the campaigns across the cluster for respective retail liability productsLearning & Performance
Ensure that the reports within the team maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operationsTake overall responsibility for identification of training needs and completion of mandatory training programs / certifications for self and team members.Skills Required
product strategy , Product Lifecycle Management, Sales Enablement, Performance Analysis