Senior Digital Marketing Manager

The Senior Digital Marketing Manager is an integral part of Tech Blocks sales & marketing team. This role straddles the world of individual contributor and team lead, allowing you to flex your creative muscles, while helping to guide and train others to be the best at what they do. This person is responsible for the planning and execution of all digital campaigns, including social media, online advertising, website, content strategy and will take the lead on ad-hoc campaigns as needed.

To be successful in this role, the Senior Marketing Manager must be a self-starter who can identify opportunities and see them through from concept to execution with minimal oversight from their leader. This person must have superior attention to detail in copywriting and visual design across digital channels, including web, video, social, and third-party channels. This person will work closely with our Director of Marketing, our sales organization, and product design teams to design, develop and roll out cross-channel campaigns and projects. This person will need to have strong time management skills and organizational skills to stay on top of our always-changing environment.

Key Responsibilities :

• Oversee our India-based marketing team and liaison with our Canadian operations.
• Coach, mentor and help develop our direct reports with support from your leader.
• Be data-driven. You will be accountable for campaign performance and will be responsible for developing easy to follow reports for our leadership team.
• Always be on the lookout for areas of improvement, propose changes and work with stakeholders and team members to execute accordingly.
• Oversee the design &development of our website, including technical and content SEO. Lead our agency partners and in-house web developers to bring our vision to reality.
• Maintain brand tone of voice across channels and assist with reviewing sales documents, presentations, and HR material for consistency and brand execution.
• Finding and creating content assets in multiple formats to tell stories across platforms (social media, case studies, keynote speeches, etc.)
• Optimizing stories and assets to boost engagement metrics like MQLs, open and click rates, and other lead measures.
• Be accountable for cross-platform online advertising KPIs to drive new business. You will own campaign delivery from concept to execution.
• Understand the overall company goals and sales goals to develop audience-specific strategies
• Lead the development of content, including blog posts, white papers, case studies, social media posts, and presentations.

Qualifications

Skills Required

Digital Marketing, Seo, Content Strategy, Hubspot, Google Analytics, Google Ads