OmniMD - Senior Manager - Digital Marketing

Job Title : Senior Digital Marketing Manager.

Location : Ahmedabad (Onsite).

Experience : 10-15 years.

Department : Marketing.

Reports to : CEO.

About the Role

We are looking for a highly skilled and strategic Senior Digital Marketing Manager (Brand & Performance) to lead our digital marketing initiatives.

The role requires a data-driven professional with proven expertise in building, executing, and scaling digital campaigns that drive brand awareness, lead generation, and revenue growth particularly within US market.

Key & Leadership

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Lead, mentor, and grow the digital marketing team, fostering a culture of innovation and Marketing
• Oversee email campaign and paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI.
• Manage SEO / SEM strategies to drive organic growth and improve search & Branding
• Drive content marketing initiatives across web, social, blogs, email, and video platforms.
• Ensure brand consistency and positioning across all digital & Optimization
• Monitor, analyze, and report on KPIs, campaign performance, and customer acquisition costs.
• Use insights and A / B testing to optimize campaigns for better reach, engagement, and Automation & CRM
• Manage tools like V-Tiger, HubSpot, Marketo, or similar for nurturing leads and running automated campaigns.
• Collaborate with sales teams to align digital campaigns with lead generation and pipeline & Trends
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Experiment with new growth marketing channels and techniques to expand digital Requirements
• Bachelors / Masters degree in Marketing, Business, or related field.
• 10-15 years of proven experience in digital marketing, with at least 5+ years in a leadership role.
• Minimum 5 years of recent, hands-on experience in the US market is mandatory.
• Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency with digital marketing tools (Google Analytics, HubSpot / Marketo, SEMrush, etc.
• Demonstrated success in managing large budgets and delivering measurable ROI.
• Excellent analytical, project management, and communication skills.
• Strong leadership qualities with the ability to manage and inspire a Skills
• Experience in IT, SaaS, Healthcare, E-commerce.
• Knowledge of account-based marketing (ABM) strategies.
• Exposure to international markets and global campaign execution.
• Experience into healthcare industry will be an added advantage.

(ref : iimjobs.com)