Senior Manager / Manager Marketing

Position : Manager / Senior Manager – Marketing

Location : Mira Bhayandar (with group-level responsibilities across all schools)

Role Overview

The Manager / Senior Manager – Marketing will be responsible for driving the marketing strategy, branding, lead generation, and admissions support for the school at Mira Bhayandar, along with managing select group-level marketing initiatives. The role requires close collaboration with admissions teams, external vendors, digital marketing agencies, and group stakeholders to enhance brand visibility, generate quality leads, and support admissions growth.

Key Responsibilities :

A. School-Specific (Mira-Bhayandar)

1. Admissions Support

• Assist admissions officers with marketing collaterals such as admission forms, brochures, and enquiry kits.
• Track and report enquiry-to-admission conversion data.
• Generate leads through both online and offline channels.

2. Internal Branding

3. Outdoor Marketing

4. Marketing Events

5. School Events (Support Role)

6. Society Activations

7. Photoshoots

B. Group-Specific (Across All Schools)

1. Digital Marketing

2. Digital Channel Partners

3. Website Management

4. Admission Reporting

5. Budgeting & Invoicing

6. Alumni Engagement (Univariety Platform)

Skills & Competencies :

Qualification and Experience

Skills Required

Digital Marketing, Branding, Event Management, Campaign Management, Vendor Management, reporting analysis, Budgeting, Mis, Content Creation