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Partner Marketing Manager (B2B)

FyndBridge Consultants & AdvisorsMumbai, Maharashtra, India

7 days ago

Job description

Key Responsibilities :

Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
Extend and adapt existing marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
Collaborate closely with internal stakeholders to ensure consistency in messaging and execution.
Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
Stay up-to-date with industry trends and best practices in channel / partner marketing.

Candidate Specification :

5+ years in B2B marketing, with direct experience in channel or partner marketing

Proven ability to build programs from scratch, with a bias toward action and a knack for getting things done.

Deep understanding of go-to-market partnerships—from lead sharing and referral workflows to co-selling and enablement.

Strong project management and communication skills, especially in a matrixed environment.

Natural collaborator—comfortable working across teams and geographies to make things happen.

Familiarity with marketing automation tools, CRM systems, and partner communications platforms.

Passion for empowering partners and creating impact through marketing.

Marketing Manager B2b • Mumbai, Maharashtra, India