Digital Marketing Manager

The ideal candidate should have 2 years of work experience. He / she should have previously worked in a reputed marketing agency and handled brands. He / she should have a creative mind and should think of a unique communication that would align well with the brand.

Responsibilities

• Coordinate with the sales team and create a marketing plan along with the marketing budget.
• Coordinate with the marketing agencies and get the marketing collaterals designed by sharing the inputs.
• Develop and implement digital marketing strategies aligned with business goals.
• Handle day-to-day management of company social media accounts (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.).
• Monitor trends and competitor activities to keep content fresh and innovative.
• Plan and execute paid ad campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Monitor ROI, CPC, CTR, and conversion rates to optimize campaigns.
• Track and analyse website traffic, social media insights, and campaign performance.
• Prepare monthly digital marketing reports with actionable insights.
• Assist in SEO efforts : keyword research, on-page optimization, and backlinks.
• Coordinate with web team for landing pages, blog updates, and lead forms.
• Work closely with the sales, branding, and CRM teams to ensure consistent messaging and lead nurturing.
• Coordinate with the social media team and printing vendors.

Qualifications