Digital Marketing Specialist

Job Title : Digital Marketing Specialist – Performance Marketing (Google & Meta Ads)Position : Part-time, Freelance or Project basedWork Mode : Remote / Work From HomeExperience : 1–3 YearsSalary : As per industry standard.About Indian Farmer : Since 2018, Indian Farmer has empowered over 10 million+ farmers through 2,000+ videos, courses, and resources — making agriculture profitable, respected, and tech-driven. We’re leading India’s agri-education revolution through innovation, community, and technology.About the Role : We are looking for a Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and emerging ad networks to scale our course enrollments and revenue.Your goal will be to drive leads, conversions, and revenue through data-driven strategies, A / B testing, and performance optimization.Key Responsibilities : - Plan, execute, and optimize paid campaigns across Google and Meta Ads.- Conduct keyword, audience, and creative testing to improve CTR and ROI.- Collaborate with design and content teams to build conversion-focused creatives and landing pages.- Analyze campaign performance and deliver actionable insights.- Manage and track ad budgets, ensuring efficient spend across channels.- Implement tracking and conversion pixels accurately.- Report weekly and monthly performance metrics to leadership.Qualifications : - 1–3 years of experience managing performance marketing campaigns.- Strong understanding of Google Ads, Meta Ads, and Analytics tools.- Experience with A / B testing, funnel optimization, and conversion tracking.- Data-driven, analytical mindset with strong Excel / Sheets skills.- Collaborative team player comfortable with cross-functional workflows.- Fluency in English and Hindi required.Why Join Indian Farmer : - Purpose with Impact : Empower Indian farmers and drive real change.- Growth Opportunities : Learn, experiment, and scale your career in performance marketing.- Collaborative Culture : Work with a passionate, innovative, and supportive team.- Agri + Tech Intersection : Be part of India’s fastest-growing agri-education ecosystem.