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Manager - Ad Operations
Talent DestinationGurugram, India18 days ago
Job descriptionTraffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals) Collaborate with ad sales, product, and content teams to ensure campaign requirements are met Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats) Run A / B tests to continuously improve yield and user experience Maintain clean, scalable GAM setups, and stay updated with new features Coordinate with dev / product teams on ad-related integrations (e.g., header bidding, site changes) Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimize Generate weekly / monthly reports on ad revenue, inventory utilization, and campaign performance Maintain documentation of ad setup and campaign execution processes 8-12 years' experience in ad operations, preferably for a publisher or content-led platform Strong command of Google Ad Manager (GAM) - both direct and programmatic setups Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.
Job Title : Ad Operations Manager
Work from Office : 5 days a week
About the Role :
We're looking for a sharp, detail-obsessed Ad Operations Manager who will take the wheel of our website's ad inventory and drive revenue growth through efficient ad delivery, yield optimization and smart inventory management.
Key Responsibilities :
Ad Inventory Management :
- Oversee ad trafficking, implementation, and management in Google Ad Manager
- Maintain accurate inventory forecasting and availability
- Create and manage ad units, placements, targeting rules, and creative sets
Campaign Execution & Optimization :
Revenue & Performance Optimization :
Tech & Tooling :
Reporting & Documentation :
What We're Looking For :
(ref : iimjobs.com)
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Operation Manager • Gurugram, India
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