Manager - Digital Marketing For Consumer Healthcare Business

Job description

Job Role :

• Plan and execute digital campaigns with media agency for the brands in the portfolio
• Lead and execute strategies on content generation / posts / blogs / search copies for the brand with digital agency
• Develop & execute targeted search, display, social, mobile, performance marketing, pay-per-click, influencer led campaigns etc.
• Monitoring & reporting on the performance of all digital marketing campaigns KPIs to measure digital campaign effectiveness
• Work closely with brand managers on understanding brand priorities and key challenges and propose media led interventions
• Lead and work with Digital Media agency / Social media agencies and agencies related to websites or social assets on multiple aspects related to planning and execution
• Drive insights through tools on brand related KPI
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Eligibility :

Skills Required

Digital Media, Interpersonal Skills, Customer Engagement, Seo