Job description
Job Role :
- Plan and execute digital campaigns with media agency for the brands in the portfolio
- Lead and execute strategies on content generation / posts / blogs / search copies for the brand with digital agency
- Develop & execute targeted search, display, social, mobile, performance marketing, pay-per-click, influencer led campaigns etc.
- Monitoring & reporting on the performance of all digital marketing campaigns KPIs to measure digital campaign effectiveness
- Work closely with brand managers on understanding brand priorities and key challenges and propose media led interventions
- Lead and work with Digital Media agency / Social media agencies and agencies related to websites or social assets on multiple aspects related to planning and execution
- Drive insights through tools on brand related KPI
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Eligibility :
Overall experience of 5+ years in digital marketingPrevious experience in developing and managing digital campaigns and projects in pharmaceutical or consumer health will be a plus.Digital media agency experience will be a plusGood and effective interpersonal skills and written and verbal communicationSkills Required
Digital Media, Interpersonal Skills, Customer Engagement, Seo