Manager - Digital Marketing

Job Title : Digital Marketing Manager

Experience Required : 3-5 Years

Employment Type : Full-Time

About the Role :

We are seeking an experienced and strategic Digital Marketing Manager to lead and execute our end-to-end digital marketing initiatives.

The ideal candidate will be responsible for enhancing brand visibility, driving online engagement, and generating business growth through multi-channel marketing campaigns.

This role demands a blend of creative thinking, analytical expertise, and hands-on execution across paid, owned, and earned media channels.

Key Responsibilities :

Digital Strategy & Campaign Management :

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
• Drive organic marketing initiatives, including SEO, content marketing, and email automation campaigns.
• Plan and execute integrated campaigns that combine performance, brand awareness, and lead generation.
• Oversee all digital content and creative direction to maintain consistent brand messaging across channels.

Website, SEO & Content Management :

Social Media & Community Engagement :

Analytics, Insights & Optimization :

Cross-functional Collaboration :

Key Requirements :

Experience : 3-5 years of experience in digital marketing, with proven success in managing multi-channel campaigns.

Education : Bachelor's or Master's degree in Marketing, Business, Communications, or related field.

Skills & Tools :

Proficiency in Google Ads, Meta Ads Manager, Google Analytics, SEO tools (SEMrush, Ahrefs), and email automation platforms.

Strong understanding of content marketing, social media strategy, and lead generation funnels.

Excellent analytical, communication, and project management skills.

Creative mindset with a passion for storytelling and brand building.

Why Join Us :

Opportunity to lead holistic digital marketing initiatives across multiple channels.

Work in a fast-paced environment with creative freedom and measurable impact.

Collaborate with passionate teams focused on innovation and growth.

Competitive compensation with performance-based rewards.

(ref : iimjobs.com)